TABLE OF CONTENTS
Project Profile
1. INTRODUCTION 1.1 Introduction To Industry 1.2 Introduction to company 1.3 Organization Chart 1.4 Production 1.5 Material Requirement Planning 1.6 Process 1.7 Packaging Section 1.8 Maintenance 1.9 Layout 1.10 Introduction To Marketing Mix
2. PROJECT PROFILE
2.1 Title of Research 2.2 Objective of Research 2.3 Scope of Research 2.4 Significance of Research
3. RESEARCH METHODOLOGY
3.1 Type of Research 3.2 Pilot Survey 3.3 Final Schedule 3.4 Sampling Design 3.5 Limitations
4. FACTS & FINDINGS AND INTERPRETATION
5. SWOT ANALYSIS Strength Weakness Opportunity Threats 6. CONCLUSIONS
INTRODUCTION
CHAPTER – 1 INTRODUCTION
1.1 INTRODUCTION TO INDUSTRY
Today Bikaner is identified for tasty, mouth watering snacks Bhujia, papads, Namkeens, which have titillated the plates of many a number of royal Rajput families through the age.
The bhujia industry has origination dated back to 1887AD, when maharaja shri dungar singhji was manufactured as a special variety and was called ‘DUNAR SHAHI BHUJI’ This was served to the royal guests with time, manufacturing bhujia became livelihood of many inhabitants of the district. Since the district was drought prone district with only salty well water available for drinking, there was little scope in farming and agriculture. And thus Bhujia production gained momentum and a bid Bhujia prepared in this area has special ingredient of moth (Lentil) grown in this area and the different special taste can be attributed to salty well water available
Bibliography: Internal Reports of Bikaji Group Magazines: (1) 4’ps of marketing (2) Business world Website of company http://www.realbikaner.com/bikaji/sweets.html www.bikajinamkeen.com www.indiainfoline.com External survey