ON
BUSINESS EXPANSION MARKET STRATEGY
By
VARUN SUDHAKARAN
ENROLLMENT NO. : - 12BSP1363
BLUESQUARE MANAGEMENT CONSULTANTS
INDIA PVT. LTD.
A REPORT
ON
BUSINESS EXPANSION MARKET STRATEGY
By
VARUN SUDHAKARAN
ENROLLMENT NO. : - 12BSP1363
BLUESQUARE MANAGEMENT CONSULTANTS
INDIA PVT. LTD.
A report submitted in partial fulfilment of the requirements of
PGPM Program of IBS Bangalore
Date of Submission:
AUTHORISATION
I Varun Sudhakaran, hereby declare that the project entitled “BUSINESS EXPANSION MARKET STRATEGY” submitted to IBS Bangalore in partial fulfilment of the requirements of the PGPM Program is an original and bona fide work done by me.
Varun Sudhakaran
12BSP1363
ACKNOWLEDEMENT
I take this opportunity to extend my sincere gratitude to Dr. Prof. K Balakrishnan, Director, IBS Bangalore, for providing me this opportunity to work as an intern in a reputed organization like BlueSquare Management Consultants.
I would like to thank the Directors of BlueSquare Management Consultants Mrs.Shuba Girish and Mrs.Kusum RH for their valuable inputs and feedback and for the exemplary patience while dealing with a timid intern who had no prior experience of working in a corporate organization. Thank you for your patience and support.
I extend my gratitude to Prof. Sharon K Jose, whose unwavering faith in me, and an equal measure of encouragement and criticism and advice kept me on track to deliver my best in this internship and the project report.
Last but not the least, I thank my parents and loved ones for all the support I received.
Varun Sudhakaran 12BSP1363
TABLE OF CONTENTS
Sl. No. | TITLE | Page No. | 1 | Authorisation | 3 | 2 | Acknowledgement | 4 | 3 | Executive Summary | 6 | 4 | Synopsis | 7 | 5 | Company Profile | 8 | 6 | Introduction | 10 | 7 | Marketing in BlueSquare | 11 | 8 | Bank Auditing | 12 | 9 | Due Diligence | 14 | 10 | Financial Statement Analysis | 16 |