Report on Cosmetics Company
REPORT ON SOSO COSMETICS COMPANY
Table of Contents
1. Introduction and Background to Case...........................................................................p3 2. SOSO Cosmetics Strategy.............................................................................................p3
2.1 Current Business Mission........................................................................................p3 2.2 Current Competitive Advantage...............................................................................p3 2.3 Conclusion................................................................................................................p4
3. Key success factors....................................................................................................... p4
1. INTRODUCTION AND BACKGROUND TO CASE
SOSO Cosmetics Company is a successful discount retailer of beauty products which most located in Asia. SOSO has the price advantage over its competitors in selling traditionally high-priced and premium brands made from middle to high end international brands such as Japan, France, Italy and the United States. To make itself stands out in the market, SOSO only focuses on selling the most popular products like skincare, fragrances, hair care and cosmetics. Nowadays, since there are number of businesses entering into this beauty product industry, SOSO’s management has to find a way to improve the business’s performance over its competitors.
This report will look at the techniques that SOSO’s management use in managing their organisations as well as recommending solutions in order to achieve their strategic goals and business mission.
2. SOSO COSMETICS STRATEGY
This section will outline and explain SOSO’ strategic focus, in term of its business mission and its basis for competitive advantage.
3.1 CURRENT BUSINESS MISSION
By looking at the business’ operation, it is convinced to say that SOSO Cosmetics is pursuing a
Table of Contents
1. Introduction and Background to Case...........................................................................p3 2. SOSO Cosmetics Strategy.............................................................................................p3
2.1 Current Business Mission........................................................................................p3 2.2 Current Competitive Advantage...............................................................................p3 2.3 Conclusion................................................................................................................p4
3. Key success factors....................................................................................................... p4
1. INTRODUCTION AND BACKGROUND TO CASE
SOSO Cosmetics Company is a successful discount retailer of beauty products which most located in Asia. SOSO has the price advantage over its competitors in selling traditionally high-priced and premium brands made from middle to high end international brands such as Japan, France, Italy and the United States. To make itself stands out in the market, SOSO only focuses on selling the most popular products like skincare, fragrances, hair care and cosmetics. Nowadays, since there are number of businesses entering into this beauty product industry, SOSO’s management has to find a way to improve the business’s performance over its competitors.
This report will look at the techniques that SOSO’s management use in managing their organisations as well as recommending solutions in order to achieve their strategic goals and business mission.
2. SOSO COSMETICS STRATEGY
This section will outline and explain SOSO’ strategic focus, in term of its business mission and its basis for competitive advantage.
3.1 CURRENT BUSINESS MISSION
By looking at the business’ operation, it is convinced to say that SOSO Cosmetics is pursuing a