Report on Cybermediaries
4.724
E-BUSINESS
A REPORT ON THE CYBERMEDIARIES OF THE NEW ZEALAND RESTAURANT INDUSTRY
Prepared For : Daniel Vidal Prepared By Student ID Batch : Manan Shah : 20121097 : 116
Word Count : 2269
Table of Contents
1.0 Introduction ………………………………………………………………………………... 1 2.0 Similarities and Differences ………………………………………………………….…… 2 2.1 Similarities .....................................................................................................................4 2.2 Differences .....................................................................................................................6 3.0 Customer Benefits …………………………………………………………………………. 9 4.0 Revenue Models ………………………………………………………………………..… 11 4.1 Advertising Charges ..................................................................................................... 11 4.1.1 Restaurant Advertising ..................................................................................... 11 4.1.2 Banner / Display Advertising ........................................................................... 13 5.0 Conclusion ……………………………………………………………………………..…. 14 References ………………………………………………………………………………… 15
1.0 INTRODUCTION
The use of the information systems and applications to drive and support the processes of a business, mainly using the web technology is known as E-Business. This helps the companies to connect their processes (Internal and External) much more effectively and efficiently. This also allows them to have a much more closed interaction with their suppliers and partners, which leads to a higher level of customer satisfaction and overall business performance (The National B2B Centre). The business process which lies in between the ends of a value chain is known as Intermediation. These businesses have a much classified role of being the entities that serve the market by connecting multiple buyers and sellers. The core essence of the intermediary is mainly a content provider (service based on
E-BUSINESS
A REPORT ON THE CYBERMEDIARIES OF THE NEW ZEALAND RESTAURANT INDUSTRY
Prepared For : Daniel Vidal Prepared By Student ID Batch : Manan Shah : 20121097 : 116
Word Count : 2269
Table of Contents
1.0 Introduction ………………………………………………………………………………... 1 2.0 Similarities and Differences ………………………………………………………….…… 2 2.1 Similarities .....................................................................................................................4 2.2 Differences .....................................................................................................................6 3.0 Customer Benefits …………………………………………………………………………. 9 4.0 Revenue Models ………………………………………………………………………..… 11 4.1 Advertising Charges ..................................................................................................... 11 4.1.1 Restaurant Advertising ..................................................................................... 11 4.1.2 Banner / Display Advertising ........................................................................... 13 5.0 Conclusion ……………………………………………………………………………..…. 14 References ………………………………………………………………………………… 15
1.0 INTRODUCTION
The use of the information systems and applications to drive and support the processes of a business, mainly using the web technology is known as E-Business. This helps the companies to connect their processes (Internal and External) much more effectively and efficiently. This also allows them to have a much more closed interaction with their suppliers and partners, which leads to a higher level of customer satisfaction and overall business performance (The National B2B Centre). The business process which lies in between the ends of a value chain is known as Intermediation. These businesses have a much classified role of being the entities that serve the market by connecting multiple buyers and sellers. The core essence of the intermediary is mainly a content provider (service based on