Report on Dettol Soap
MARKETING MANAGEMENT
CASE STUDY
ON
Dettol Soap
CONCEPT NOTE
SUBMITTED TO – BY-
Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha
DATE-24/01/2011
INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India) Limited BUSINESS TYPE- Manufacturer PRODUCT- Dettol Soap
ABOUT THE PRODUCT
Dettol, the brand we have grown-up with, is revamping its entire soaps range.
The new improved Dettol soap has three variants in the market available nationally - Dettol Original (for everyday protection), Dettol Skincare (everyday protection with moisturizers) and Dettol Cool (everyday protection with menthol for cool and refreshing feel).
Dettol is a brand of Reckitt Benckiser and has stood for "trusted production " in India since the 1930's. The brand is endorsed by the Indian Medical Association (IMA) and has been voted among India's Most Trusted Brands in recent years (2002 to 2005 ORG Marg Brand Equity Survey)
The Company's research over several years and consumer feedback had shown that the consumers in India have a high preference for soaps that are suitable for the entire family and which provide all skin needs - Purification, Germ protection, Nourishment and Moisturising. Based on this, new Dettol has been developed with the perfect balance of ingredients that nourish and still provides the trusted Dettol protection
The all new Dettol is the result of the extensive research and trust that our consumers have shown towards us for over more than two decades. We know the consumers will be delighted with this transformation, as we bring to them innovation and improvement to help in their daily lives.
Dettol has launched Dettol Surakshit
CASE STUDY
ON
Dettol Soap
CONCEPT NOTE
SUBMITTED TO – BY-
Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha
DATE-24/01/2011
INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India) Limited BUSINESS TYPE- Manufacturer PRODUCT- Dettol Soap
ABOUT THE PRODUCT
Dettol, the brand we have grown-up with, is revamping its entire soaps range.
The new improved Dettol soap has three variants in the market available nationally - Dettol Original (for everyday protection), Dettol Skincare (everyday protection with moisturizers) and Dettol Cool (everyday protection with menthol for cool and refreshing feel).
Dettol is a brand of Reckitt Benckiser and has stood for "trusted production " in India since the 1930's. The brand is endorsed by the Indian Medical Association (IMA) and has been voted among India's Most Trusted Brands in recent years (2002 to 2005 ORG Marg Brand Equity Survey)
The Company's research over several years and consumer feedback had shown that the consumers in India have a high preference for soaps that are suitable for the entire family and which provide all skin needs - Purification, Germ protection, Nourishment and Moisturising. Based on this, new Dettol has been developed with the perfect balance of ingredients that nourish and still provides the trusted Dettol protection
The all new Dettol is the result of the extensive research and trust that our consumers have shown towards us for over more than two decades. We know the consumers will be delighted with this transformation, as we bring to them innovation and improvement to help in their daily lives.
Dettol has launched Dettol Surakshit
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