Report on Importance of Communication in Tourism Industry
TOURISM AS COMMUNICATION: THE ROLE OF LANGUAGE IN TOURISM Ms. Neena Gupta V.
Research Scholar,
Dept. of English ,
Univ. Of Jammu, Jammu-180006
Email: neenaguptavij@gmail.com
Phone: 9796491314 Introduction Tourism is one of the most remarkable success stories of modern times. The industry, which only began on a massive scale in the 1960’s, has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad. Tourism is the largest service - sector in India. Tourism contributes 6.23% to the national GDP Tourism generates 8.78% of the total employment in India .India is to be a Tourism hotspot from 2009 to 2011. (This data is available on Indian Tourism Website). It has proved to be resilient in times of economic crisis and will continue to grow at a rapid pace of almost 4% a year in the 21st century. According to the WTO (World Tourism Organization) forecasts, more than 700 million people will be travelling internationally by the year 2000, generating more than US $620 billion earning. But what is Tourism? It is important to understand Tourism as a concept as well as a phenomenon .It is not enough to treat Tourism as an industry and keep conducting research to increase profits. This industry is marketing aspects of a country or a region for profit. This implies that one invites visitors to access a part of one’s home or neighbourhood. This cannot be dismissed as mere business. Tourism, therefore, is an extremely complex endeavour. Not only are huge amount of money at stake, it is in addition providing economic incentives for protecting the natural environment, restoring cultural monuments, and preserving nature. In a small but important way, Tourism is contributing to the understanding among peoples of very different backgrounds. But above all, it performs the business of providing a break from stress of routine and fulfilling dreams of leisure travelling. Concept Of Tourism
Research Scholar,
Dept. of English ,
Univ. Of Jammu, Jammu-180006
Email: neenaguptavij@gmail.com
Phone: 9796491314 Introduction Tourism is one of the most remarkable success stories of modern times. The industry, which only began on a massive scale in the 1960’s, has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad. Tourism is the largest service - sector in India. Tourism contributes 6.23% to the national GDP Tourism generates 8.78% of the total employment in India .India is to be a Tourism hotspot from 2009 to 2011. (This data is available on Indian Tourism Website). It has proved to be resilient in times of economic crisis and will continue to grow at a rapid pace of almost 4% a year in the 21st century. According to the WTO (World Tourism Organization) forecasts, more than 700 million people will be travelling internationally by the year 2000, generating more than US $620 billion earning. But what is Tourism? It is important to understand Tourism as a concept as well as a phenomenon .It is not enough to treat Tourism as an industry and keep conducting research to increase profits. This industry is marketing aspects of a country or a region for profit. This implies that one invites visitors to access a part of one’s home or neighbourhood. This cannot be dismissed as mere business. Tourism, therefore, is an extremely complex endeavour. Not only are huge amount of money at stake, it is in addition providing economic incentives for protecting the natural environment, restoring cultural monuments, and preserving nature. In a small but important way, Tourism is contributing to the understanding among peoples of very different backgrounds. But above all, it performs the business of providing a break from stress of routine and fulfilling dreams of leisure travelling. Concept Of Tourism
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