Report on International Business Strategy
Assessment
Overview of assessment
The assessment is an individual assignment which you will submit as two separate tasks.
The first task will contribute 40% to your final module mark and will involve an audit into the global market opportunities for a firm of your choice from your home country (see the section headed 'Assignment brief ' below for further guidance). This task will specifically assess learning outcomes 1, 2, and 3.
The second task will contribute 60% to your final module mark and will comprise an international, medium-term strategic marketing plan for the firm that you have analysed in the first task. This task will specifically assess learning outcomes 1, 2, 3, 4, and 5.
Assignment brief
You have been hired by an organisation in your *home country which is seeking market expansion opportunities overseas for one of its products, services, or brands. Your remit is to first carry out analysis (task one) and to then produce a medium-term strategic marketing plan (task two), based on the findings of your analysis, for entry into the international market.
You must firstly make the decision as to your choice of organisation. We recommend that you choose a firm of which you have some background knowledge.
You can research any international market, providing that you can find opportunities in that market for your firm 's product or brand. However, you must ensure that the firm you choose has not already launched the product, service, or brand into the market you are investigating; your brief is to find a new market opportunity.
* You may select an organisation that is owned by a parent company outside of your home country providing that your product, service, or brand is marketed from your home country.
Task one (audit) instructions:
Format: Written report (see guidelines below on report format).
Submission date: See assessment scheduler.
Submission format: Submit a hard copy to SHIP and a soft copy to Turnitin (see below). by the
Overview of assessment
The assessment is an individual assignment which you will submit as two separate tasks.
The first task will contribute 40% to your final module mark and will involve an audit into the global market opportunities for a firm of your choice from your home country (see the section headed 'Assignment brief ' below for further guidance). This task will specifically assess learning outcomes 1, 2, and 3.
The second task will contribute 60% to your final module mark and will comprise an international, medium-term strategic marketing plan for the firm that you have analysed in the first task. This task will specifically assess learning outcomes 1, 2, 3, 4, and 5.
Assignment brief
You have been hired by an organisation in your *home country which is seeking market expansion opportunities overseas for one of its products, services, or brands. Your remit is to first carry out analysis (task one) and to then produce a medium-term strategic marketing plan (task two), based on the findings of your analysis, for entry into the international market.
You must firstly make the decision as to your choice of organisation. We recommend that you choose a firm of which you have some background knowledge.
You can research any international market, providing that you can find opportunities in that market for your firm 's product or brand. However, you must ensure that the firm you choose has not already launched the product, service, or brand into the market you are investigating; your brief is to find a new market opportunity.
* You may select an organisation that is owned by a parent company outside of your home country providing that your product, service, or brand is marketed from your home country.
Task one (audit) instructions:
Format: Written report (see guidelines below on report format).
Submission date: See assessment scheduler.
Submission format: Submit a hard copy to SHIP and a soft copy to Turnitin (see below). by the
Bibliography: using the SHU Harvard referencing system (excluded from word count) A final note on referencing Note that all external sources in your assessed work must be properly referenced using the SHU Harvard referencing system and that it is not acceptable at this level of academic study to reference un-trusted sources such as Wikipedia,