Report on Rahima Afroz Globatt
Rahimafrooz
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Executive summary
Rahimafrooz Globatt Limited, after one year of establishment has become one of the main focuses of Rahimafrooz group. Still not sufficiently developed to become a true global company but enough potential and performance it has shown last one year. As a lead acid battery manufacturer company from Bangladesh, RGL has many constraints in its journey. One of the major constraints is the manufacturer country – clearly international buyers do not see Bangaldesh as a manufacturer of automotive batteries. But when they visit RGL office and factory it makes them amazed. Still, long way ahead of RGL but first year showed its bright future. All of strengths and weaknesses of the company indicates that RGL is right on the track of becoming a global venture. Each and every departments of RGL is showing the kind of competency and skill which is needed for a company to become successful. The objectives have set depending on the current situation of the company as well as the comparison with market leaders. RGL’s product and price has developed and established on the benchmarking with the big players. Marketing, Finance, HR, Production and other departments have their own objectives as well as a combined objective directly related to the growth of the company. Recruitments and benefits of the employees are kept separate from the group HR which indicates the intention of recruiting competent people in RGL. To reveal international market, marketing department is continuously participating in large international trade fairs and regular market visits of key account managers. RGL’s product has been designed in consultant with a reputed German company and this has been proved that RGL products are better quality
.
Executive summary
Rahimafrooz Globatt Limited, after one year of establishment has become one of the main focuses of Rahimafrooz group. Still not sufficiently developed to become a true global company but enough potential and performance it has shown last one year. As a lead acid battery manufacturer company from Bangladesh, RGL has many constraints in its journey. One of the major constraints is the manufacturer country – clearly international buyers do not see Bangaldesh as a manufacturer of automotive batteries. But when they visit RGL office and factory it makes them amazed. Still, long way ahead of RGL but first year showed its bright future. All of strengths and weaknesses of the company indicates that RGL is right on the track of becoming a global venture. Each and every departments of RGL is showing the kind of competency and skill which is needed for a company to become successful. The objectives have set depending on the current situation of the company as well as the comparison with market leaders. RGL’s product and price has developed and established on the benchmarking with the big players. Marketing, Finance, HR, Production and other departments have their own objectives as well as a combined objective directly related to the growth of the company. Recruitments and benefits of the employees are kept separate from the group HR which indicates the intention of recruiting competent people in RGL. To reveal international market, marketing department is continuously participating in large international trade fairs and regular market visits of key account managers. RGL’s product has been designed in consultant with a reputed German company and this has been proved that RGL products are better quality