Report on Supply Chain Strategies of agro chemicel
Raven Agro Chemicals Limited is a local Agriculture pesticides company of Bangladesh started its business 2003. Now it has past 08 (Eight) years only. In a business sector it is not enough to established as a market dominant player having 38 nos. of registered product duly approved by the Ministry of Agriculture, probably this was done due to their marketing strategies. In this report I have collect some information about the supply chain strategies of the company.
1.2 Back ground of the report:
Internship is a course title of my Master of Business Administration course. I was attached with a Agricultural manufacturing company named “Raven Agro Chemicals Limited” in my internship period. I was assigned to work in Head Office, Factory and some depot of the company. Raven Agro Chemicals limited covers the whole Bangladesh for distributing their agricultural pesticides. Mainly I was performing with the Supply Chain strategies. Most of the time in my internship, I was observed and learned about the distribution procedure and their techniques in addition to marketing policy. Mr. Mostafizur Rahman, General Manger, specially helped me to prepare the report about the distribution channel, other marketing factors and market position of Raven Agro Chemicals Limited. After discussion with my supervisor, I have selected my report title as “Supply Chain strategies of Raven Agro Chemicals Limited”. Upon receiving his authorization I started to prepare the project paper.
1.3Objectives of the Study:
The primary objective of this report is to provide a critical review of the supply chain strategies of Raven Agro Chemicals Ltd.
The specific objectives are:
To describe the distribution channel and distribution process.
To assess the market position of a some products.
To assess the customers preference about the product of Raven Agro Chemicals Limited.
To provide some implement able recommendations.
1.4 Methodology of the report:
1.4.1 Study Approach
The study is explorative
1.2 Back ground of the report:
Internship is a course title of my Master of Business Administration course. I was attached with a Agricultural manufacturing company named “Raven Agro Chemicals Limited” in my internship period. I was assigned to work in Head Office, Factory and some depot of the company. Raven Agro Chemicals limited covers the whole Bangladesh for distributing their agricultural pesticides. Mainly I was performing with the Supply Chain strategies. Most of the time in my internship, I was observed and learned about the distribution procedure and their techniques in addition to marketing policy. Mr. Mostafizur Rahman, General Manger, specially helped me to prepare the report about the distribution channel, other marketing factors and market position of Raven Agro Chemicals Limited. After discussion with my supervisor, I have selected my report title as “Supply Chain strategies of Raven Agro Chemicals Limited”. Upon receiving his authorization I started to prepare the project paper.
1.3Objectives of the Study:
The primary objective of this report is to provide a critical review of the supply chain strategies of Raven Agro Chemicals Ltd.
The specific objectives are:
To describe the distribution channel and distribution process.
To assess the market position of a some products.
To assess the customers preference about the product of Raven Agro Chemicals Limited.
To provide some implement able recommendations.
1.4 Methodology of the report:
1.4.1 Study Approach
The study is explorative