Report on the Case Study Tata Steel’s Ehtics and Sustainability in the Steel Industry
MARKETING MANAGEMENT
REPORT ON THE CASE STUDY TATA STEEL’S EHTICS AND SUSTAINABILITY IN THE STEEL INDUSTRY
Submitted by:
ANTHONY QUANSAH
London School of Commerce
Presented to:
LAWRENCE M. AKWETEY and GEOFF LANCASTER
DATE: SEPTEMBER 14, 2012
MBA1
Executive Summary
The gender balance group was given a case study into Tata’s contribution to ethical business practices and sustainability to investigate into. The ten (10) member group shared the research questions amongst themselves for effective and efficient exercise.
The group researched into the general view of ethical business practices as behavioral moral values and principles that determine our conducts in the business world. It went deeper to expanciate that, this ethics is applied in various aspect of the business’ “life”. These include: production process, employees, customers, shareholders, the government and business competitors. The enforcement of this practice goes beyond the provision of code of corporate ethics.
Considering both the public and business perspective of sustainability which goes beyond corporate responsibility to the environmental impact of a business’ operations, Life Cycle Assessment (LCA) provides an accurate tool for analyses than carbon footprint of the user phase. This actually takes the true environmental impact of the product from the ‘cradle to the grave’ into consideration. Though this process may be quiet cumbersome, both the business and the environment enjoy a great deal of benefits.
Tata contribution towards ethical and sustainable practices is evident in all its activities. It has been able use LCA to produce light metals for the production of cars thereby reducing the amount of CO2 emission.
Introduction
Steel is a product that is widely used in almost every area of our modern life. It plays a key role in the world’s infrastructure. Tata Steel first established in India is the second largest steel manufacturing industry in the Europe. Its
REPORT ON THE CASE STUDY TATA STEEL’S EHTICS AND SUSTAINABILITY IN THE STEEL INDUSTRY
Submitted by:
ANTHONY QUANSAH
London School of Commerce
Presented to:
LAWRENCE M. AKWETEY and GEOFF LANCASTER
DATE: SEPTEMBER 14, 2012
MBA1
Executive Summary
The gender balance group was given a case study into Tata’s contribution to ethical business practices and sustainability to investigate into. The ten (10) member group shared the research questions amongst themselves for effective and efficient exercise.
The group researched into the general view of ethical business practices as behavioral moral values and principles that determine our conducts in the business world. It went deeper to expanciate that, this ethics is applied in various aspect of the business’ “life”. These include: production process, employees, customers, shareholders, the government and business competitors. The enforcement of this practice goes beyond the provision of code of corporate ethics.
Considering both the public and business perspective of sustainability which goes beyond corporate responsibility to the environmental impact of a business’ operations, Life Cycle Assessment (LCA) provides an accurate tool for analyses than carbon footprint of the user phase. This actually takes the true environmental impact of the product from the ‘cradle to the grave’ into consideration. Though this process may be quiet cumbersome, both the business and the environment enjoy a great deal of benefits.
Tata contribution towards ethical and sustainable practices is evident in all its activities. It has been able use LCA to produce light metals for the production of cars thereby reducing the amount of CO2 emission.
Introduction
Steel is a product that is widely used in almost every area of our modern life. It plays a key role in the world’s infrastructure. Tata Steel first established in India is the second largest steel manufacturing industry in the Europe. Its
References: Chryssides, G.D and Kaler, J.H, Introduction to Business Ethics, Chapman and Hall, London, 1993. Fisher C., Lovel A. (2009). Business Ethics and Values. 3rd ed. England. Pearson Education Limited. 9-17, 338-359 Shaw W.H. Berry V. (2010). Moral Issues in Business11th ed. USA. Wadsworth, Cengage Learning. 370-380 http://www.stonecourses.net/environment/benelca.html http://tatasteelindia.com/corporate/ethics/business-ethics.asp http://www.tata.com/article.aspx?artid=XL+n3uN42cQ= .