REPORT ON TOMMY HILFIGER INDIA
A REPORT ON TOMMY HILFIGER
BY
P.SATYANARAYANA
Date: 6/6/2013
TABLE OF CONTENTS
Sl.No.
CONTENTS
1
Candidate’s statement
2
Preface
3
Acknowledgement
4
Objectives of the study
5
Introduction
6
Overview of the Company
7
Profiles of some rivals
8
SWOT Analysis
9
Promotional Activities
10
Learning from SIP
11
Conclusion
12
Bibliography
PREFACE
In today’s trend of cut-throat competition, Bachelor of Business Administration (BBA) is sure to have an edge over their counterparts. BBA education brings its students in direct contact with the real corporate world through industrial training. The BBA program provides its students with an in depth study of various managerial activities that are performed in any organization.
A detailed analysis of managerial activities conducted in various departments like production, marketing, finance, human resources, export-imports, credit dept., etc. gives the student a conceptual idea of what they are expected to manage, how to manage and how to obtain the maximum output through minimum inputs and how to minimize the wastage of resources.
I have undergone my summer training at Tommy Hilfiger Company. It is one of the leading clothing brand in the world. I feel great pleasure to present this report work after my training at Tommy Hilfiger that produced to be golden opportunity for me by enriching my knowledge by companies my theoretical knowledge with the managerial skill and application.
Simple language has been used throughout the report. Report is illustrated with figure, charts and diagrams as and when required.
Objectives of the study
To know about how the franchise system works.
Awareness about the accounts and sales in a retail store.
To know about the promotions done by the company.
To do the SWOT analysis of the company
Introduction
The Tommy Hilfiger brand was launched in 1985. Tommy is a range of clothing designed to bring 'American classics with a twist' to consumers. Today, those
BY
P.SATYANARAYANA
Date: 6/6/2013
TABLE OF CONTENTS
Sl.No.
CONTENTS
1
Candidate’s statement
2
Preface
3
Acknowledgement
4
Objectives of the study
5
Introduction
6
Overview of the Company
7
Profiles of some rivals
8
SWOT Analysis
9
Promotional Activities
10
Learning from SIP
11
Conclusion
12
Bibliography
PREFACE
In today’s trend of cut-throat competition, Bachelor of Business Administration (BBA) is sure to have an edge over their counterparts. BBA education brings its students in direct contact with the real corporate world through industrial training. The BBA program provides its students with an in depth study of various managerial activities that are performed in any organization.
A detailed analysis of managerial activities conducted in various departments like production, marketing, finance, human resources, export-imports, credit dept., etc. gives the student a conceptual idea of what they are expected to manage, how to manage and how to obtain the maximum output through minimum inputs and how to minimize the wastage of resources.
I have undergone my summer training at Tommy Hilfiger Company. It is one of the leading clothing brand in the world. I feel great pleasure to present this report work after my training at Tommy Hilfiger that produced to be golden opportunity for me by enriching my knowledge by companies my theoretical knowledge with the managerial skill and application.
Simple language has been used throughout the report. Report is illustrated with figure, charts and diagrams as and when required.
Objectives of the study
To know about how the franchise system works.
Awareness about the accounts and sales in a retail store.
To know about the promotions done by the company.
To do the SWOT analysis of the company
Introduction
The Tommy Hilfiger brand was launched in 1985. Tommy is a range of clothing designed to bring 'American classics with a twist' to consumers. Today, those
Bibliography: http://www.pvh.com/pdf/annual_reports/2012/ar2012.html?pageNumber=18 THANK YOU