Report on Vadilal
PREFAC E
“Knowledge and human power are synonyms”, once said the great philosopher Francis Bacon. However based on the experience within today’s global markets, he would probably say, “The ability to capture, communicate & leverage knowledge to solve problems is human power”. This raises the question how exactly one can best capture, communicate & leverage knowledge, especially within world of system engineering. The answer probably lies in statement itself by communicating your ideas and devising ways and means to give shape to your plans in to reality, which requires a longterm planning, investment and shrewd thinking. The tryst for knowledge and power led me to two years M.B.A. degree course as part of this long-term investment. This course not only enabled me to focus firmly on the current trend but also helped to focus on future changes. As a part of this M.B.A. degree, students have to undergo a project, which is designed keeping the prerogative and preferences of industry in mind. This particular project allows a student to implement what she has learned within the four walls of classroom. It is here that the caliber of student is tested to find his flexibility for rigorous tasks assigned to her in future. This report that I am submitting intends to highlight my versatility in sustaining the pulls and pressure of day to day
professional life and put to perspective the facts that I am capable enough to deliver whenever a challenge is thrown to me. This report is divided in two parts. The first part gives the basic information about the project, the industry and the company. The second part consists of Research Analysis and Conclusion on the basis of particular Research Process. At the end I have provided a short list of the reference books and the sites that provided useful information during the project.
ACKNOWLEDGEMEN T
Knowledge in itself is a continuous process. At this moment of my substantial enhancement I rarely find enough words to express my
“Knowledge and human power are synonyms”, once said the great philosopher Francis Bacon. However based on the experience within today’s global markets, he would probably say, “The ability to capture, communicate & leverage knowledge to solve problems is human power”. This raises the question how exactly one can best capture, communicate & leverage knowledge, especially within world of system engineering. The answer probably lies in statement itself by communicating your ideas and devising ways and means to give shape to your plans in to reality, which requires a longterm planning, investment and shrewd thinking. The tryst for knowledge and power led me to two years M.B.A. degree course as part of this long-term investment. This course not only enabled me to focus firmly on the current trend but also helped to focus on future changes. As a part of this M.B.A. degree, students have to undergo a project, which is designed keeping the prerogative and preferences of industry in mind. This particular project allows a student to implement what she has learned within the four walls of classroom. It is here that the caliber of student is tested to find his flexibility for rigorous tasks assigned to her in future. This report that I am submitting intends to highlight my versatility in sustaining the pulls and pressure of day to day
professional life and put to perspective the facts that I am capable enough to deliver whenever a challenge is thrown to me. This report is divided in two parts. The first part gives the basic information about the project, the industry and the company. The second part consists of Research Analysis and Conclusion on the basis of particular Research Process. At the end I have provided a short list of the reference books and the sites that provided useful information during the project.
ACKNOWLEDGEMEN T
Knowledge in itself is a continuous process. At this moment of my substantial enhancement I rarely find enough words to express my
Bibliography: Books: 1. Business Research Methods By Donald R. Copper & Pamela S. Schindler Tata McGraw-Hill Publishing Company Ltd. New Delhi, 2002 Edition 2. Marketing Research By Naresh K. Malhotra Pearson Education, Inc. New Delhi, 2004 Edition 3. HandBook For Writers & Editors By S. Srinivas Rao Ahmedabad Management Association Ahmedabad, 2002 Edition 83 Websites: www.vadilalgroup.com www.indiainfoline.com www.google.com www.amul.com 84