Preview

Report on Your Firm’s Use of Social Media

Good Essays
Open Document
Open Document
806 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Report on Your Firm’s Use of Social Media
Topic 1 : Report on your firm’s use of social media

Social Media “is a term used for the tools and platforms people use to publish, converse and share content online” (Designingforcivilsociety.com 2011). Examples of social media include, Blogs, Forums, Podcasts etc.

Some of the biggest social media sites include Facebook, Twitter and YouTube.
Facebook currently has “more than 800 million active users” (Facebook.com 2011). On twitter, another social media site, “140 million tweets are sent everyday” (Infographicinformation.com 2011). YouTube, a site in which people can upload and view videos, is also a big contributor to the social media platform. On YouTube over “3 billion videos” are watched everyday (Youtube.com (2011).

CVS Caremark is an integrated pharmacy health care provider. The Company 's offerings include pharmacy benefit management services, mail order, retail and specialty pharmacy, disease management programs, and retail clinics. The company operates drugstores throughout the U.S., the District of Columbia, and Puerto Rico. (Bloomberg.com 2012)

CVS Caremark uses Social Media sites to help promote its organisation. They use Facebook, Twitter, and YouTube.
This picture (CVSCaremark.com 2011) shows the different social media sites of CVS Caremark, including all of their sub-sectors. Such as Beauty 360, which is a part of CVS that offers prestige and niche beauty products from around the world. CVS has 4 Facebook accounts, 5 Twitter accounts, and 2 YouTube accounts.
This suggests that CVS prefers twitter over other social media sites, or they see Twitter as a better way to reach out to their customers, or promote different sub sections of CVS Caremark. CVS’s main twitter account has 58,566 followers (Twitter.com Dec 2011), their main Facebook account has 808,041 likes (Facebook.com Dec 2011), and their main YouTube account has only 2 Subscribers (YouTube.com Dec 2011). These statistics show that Facebook is their main social media portal,



References: Bloomberg. CVS:US <http://www.bloomberg.com/quote/CVS:US> (Accessed 22/12/2011) CVS Caremark, Newsroom <http://info.cvscaremark.com/newsroom> (Accessed 22/12/2011) http://www.designingforcivilsociety.org/2007/02/glossary_of_soc.html (Accessed 22/12/2011) Facebook. CVS <https://www.facebook.com/CVS> (Accessed 22/12/2011) Facebook. Statistics <https://www.facebook.com/press/info.php?statistics> (Accessed22/12/2011) http://www.infographicsinspiration.com/twitter-statistics infographic/https://www.facebook.com/press/info.php?statistics (Accessed 22/12/2011) Prnewswire CVS/pharmacy Offers Last Minute Shoppers Unexpected Gifts for Everyone on Their Christmas List <http://www.prnewswire.com/news-releases/cvspharmacy-offers-last-minute-shoppers-unexpected-gifts-for-everyone-on-their-christmas-list-135854723.html> (Accessed 22/12/2011) Twitter, CVS Caremark <https://twitter.com/#!/CVS_Extra> (Accessed 22/12/2011) YouTube CVS Caremark <http://www.youtube.com/user/CVSCaremarkVideos/videos> (Accessed 22/12/2011) YouTube Statistics, Traffic <http://www.youtube.com/t/press_statistics> (Accessed 22/12/2011)

You May Also Find These Documents Helpful

  • Powerful Essays

    Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…

    • 501 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Cvs Mission Statement

    • 1865 Words
    • 8 Pages

    Primary products/services - CVS Health is healthcare company with several main subsidiaries: CVS Pharmacy, Caremark, Specialty, and MinuteClinic. CVS Pharmacy is the retail pharmacy sector of CVS Health, with nearly 10,000 stores and filling 1 out of every 5 prescriptions, it is one of the largest retail pharmacies in the United States. (CVS Health, 2016) The pharmacies loyalty program, ExtraCare, is the largest of any retail store in the country with 70 million subscribers. CVS Caremark is the prescription benefit management sector of CVS Health, the second largest subsidiary within the business. (Reuters, 2016)This part of the company deals with mail order management along with negotiating with insurance companies and the government over pricing. (CVS Health, 2016) CVS Specialty is a smaller service program for people with compound or uncommon conditions. The program mainly helps with filling unusual prescriptions and specialty counseling. Lastly, CVS MinuteClinics are a group of more than a 1,000 medical clinics inside CVS’s retail pharmacy stores for general healthcare. (CVS Health, 2016) These walk-in clinics provide quick, expedient care for things like minor injuries, vaccinations, and physicals. As adult insurance coverage in the United States rises along with premiums, these clinics help with keeping basic treatment costs lower than the cost of going to see a…

    • 1865 Words
    • 8 Pages
    Good Essays
  • Good Essays

    This has opened doors to social media and networking, which can be very effective tools in marketing and maintaining a positive client base for health care organizations and product providers alike. It seems to be an invaluable source for communicating with stakeholders, sharing thoughts, ideas, and viewpoints, posting updates, and collaborating with colleagues and consumers for better outcomes. It is believed that social media and networking will be a great source of communication for providers and consumers alike for many years to come. Forums such as Facebook and Twitter only seem to be the beginning of this new realm of communication for health care. Basically social networking and media will play a key role in the future of health care as we know it. Social networking will likely offer health care organizations and professionals the ability to improve care coordination, develop clearer and more accurate content, accelerate drug discovery, enhance performance of customer service in insurance providers, and advance continuing education for health care providers in the near future (Selzer,…

    • 734 Words
    • 3 Pages
    Good Essays
  • Good Essays

    LUT 1 Speech transcript

    • 1086 Words
    • 5 Pages

    First of all, common social media sites that are used to promote information would be Twitter. This social media site is a text based that allows a maximum of 140 characters to write and send a message which is called a “tweet”. Facebook, which is a web based social media site, allows users to communicate via a bi-directional friends list. LinkedIn is a social media site that professionals use to communicate through a friends list. The last social media site we will discuss is MySpace. This site affords the user to create a followers list, which can include friends, bands, businesses and sports teams to name a few.…

    • 1086 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Social Media Paper week4

    • 828 Words
    • 4 Pages

    Facebook, Myspace, and Linkedin are three social media platforms with which many internet users are familiar with. The creation of these platforms has resulted in the formation of online communities where individuals can share information about themselves with other members. The use of these sites allow people to stay in connected to friends and family members, meet new people, and update information about themselves to share with others. These sites can also be used to post photos, upload videos, and link to other sites. Businesses have also found the advantages of using social media networks like Facebook, Myspace, and Linkedin. These sites give businesses the ability to advertise products and services in a manner that allows information to be easily searched, shared, and promoted. Organizations can also benefit through the use of social media platforms like Facebook, Myspace, and Linkedin. These sites help organizations promote their cause, fund raise, and inform individuals.…

    • 828 Words
    • 4 Pages
    Good Essays
  • Good Essays

    On Instagram they have 1.4m followers, Facebook - more than half a million followers, more than 175,000 followers on Twitter and hundreds of videos on YouTube. The company is also on Tumblr, Foursquare, Pinterest and they blog too on their own website . They rely on social media, as one of their marketing strategies, to have a positive impact on both the brand value and reputation.…

    • 1225 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Executive Healthcare Management Online is a website filled with news, tips and editorials. They call themselves “the online source for the modern Healthcare Management professional…” (Executive Healthcare Management Online, 2010). I found many tips regarding social networking and how it is being developed in this field. This website led me to an article on the Mayo Clinic website. The Mayo Clinic is planning to open a social media center. Their hope for this center is to “accelerate effective application of social media tools throughout Mayo Clinic and to spur broader and deeper engagement in social media by hospitals, medical professionals and patients to improve health globally.” They also have a Facebook page, a YouTube channel, a Twitter account, and a news and podcast blog (Mayo Clinic, 2010).…

    • 267 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    When you are choosing one of the top agencies offering the exclusive packages on Vine followers, go through the testimonials to check the authenticity of the site. Many of the websites make tall claims, but it is only the credible ones that are able to add to the real base of the followers, strengthening a social media profile. Whether it is the search engine spiders or the social networking buffs and general users, when a social profile of a business can boast of voluminous fan base or followers, it adds more value to a business.…

    • 549 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Social media is a phenomenon that has become prominent mostly in the last decade. It has a time and place and is one of the most used past times by a wide demographic of age and popular throughout the entire planet. Email was the origin of social media but generally only shared between 2 people. With the advent of the most popular of all social media platforms Facebook, it is not uncommon to see users anywhere in society checking and participating in their Facebook anytime of day and in all sorts of situations.…

    • 277 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    To achieve the be benefits listed above we will use Facebook, Twitter and LinkedIn as our social networking sites to promote our business.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    With so many technological advances in today’s society, it is no wonder why industrialized nations like the United States are constantly changing and always seeking to find the next best thing. Social media is one of the several technological advances currently thriving in American society. Social media has significantly changed the way of communication between organizations, communities, and individuals through websites like Facebook, Twitter, and YouTube.…

    • 958 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Social Media Gives Industrial Companies Competitive Advantage, Says Thomas Industrial Network Report March 29, 2012 New York, NY Industrial companies that hesitate to embrace social media, believing that competitors are not using these platforms, are in danger of losing business opportunities, according to recent research from Thomas Industrial Network. In fact, seven out of 10 small and midsize suppliers (68 percent) are already engaging with prospects through these channels, gaining a competitive advantage over those who have yet to start. More than 3,000 respondents to Thomas surveys say that they routinely use social media to market their products and services, generate leads, answer questions, conduct research, and gain new business. Thomas studied the behaviors of suppliers (i.e., manufacturers and distributors) through its Industrial Marketer survey, and buyers through its Industrial Purchasing Barometer (IPB). The research focused on their use of platforms such as LinkedIn, YouTube, Twitter, Facebook, industry forums, and blogs. The responses paint a picture of an industrial sector that has made social networking a mainstream business practice. Buyers regularly rely on social media to conduct research on companies, and to seek others opinions on particular suppliers. Indeed, 56 percent of buyers now recommend that all suppliers establish a social media presence if they want to do business with them. In response, suppliers are jumping onto the social media bandwagon to provide information on their offerings (41 percent), find new prospects (27 percent), and learn what customers have to say about their companies (20 percent). The industrial sector is awakening to the fact that social media isn t just a passing consumer fancy, but an essential part of any branding and marketing program, said Susan Orr, Senior Director, Strategic…

    • 897 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Social Media Technology

    • 3427 Words
    • 14 Pages

    Bhanot, S. (2012). Use of Social Media by Companies to Reach their Customer. SIES Journal of Management,Vol. 8 (1) , 47-55.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Bicycle Shop Case Study

    • 775 Words
    • 4 Pages

    Brompton which is the UK’s biggest folding bike manufacturer has used social media and word of mouth as their way of marketing their product they also use UGC ( user-generated content ) to show how happy their customers are with the product. throughout social media, they interact with their customers as well as updates on a regular basis creating lots of customer engagement. Another thing that Brompton do is use Twitter as a way of telling users about competitions and events as Brompton see Twitter as the fastest…

    • 775 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Best Western is currently utilizing a variety of social media platforms. The platforms that they use include Facebook, Twitter, Instagram, Pinterest, Google Plus, Youtube, and they have a blog. Best Western does a good job at being active on all of their social media platforms, but Twitter and Facebook are by far the most active. Best Western utilizes Facebook and Twitter at the minimum daily, but on most days Best Western posts on Twitter and Facebook multiple times. Instagram and Google plus are used more as a supplemental account. They have fewer followers on these accounts and do not post on these as often, but they still utilize these accounts. Best Western also uses its Pinterest and blog as supplemental social media platforms, but in a different way. It appears as these social media platforms are just to stimulate business. Best Western uses the accounts to post travel ideas and suggestions. Finally, Youtube is another supplemental social media platform. This is the least used of all of them. It seems to be used to just keep the public updated on new innovations.…

    • 3058 Words
    • 15 Pages
    Satisfactory Essays

Related Topics