Report-Proposal for Caesars

Proposal of Development of [Wave] in Sanya, Hainan Province, CHINA

-Selecting Location Analysis for Caesars Entertainment Cooperation

Claire Xianya Yang 2011-3-30

Outline of Content

THE GOAL SECTION ONE: Why Sanya?
I. Sanya—“The Oriental Hawaii” Close to Enormous Potential Market Favorable Government Policies

P03 P05 05 06 07 P08 P10 P11 11 12 P13 13 16

II.
III.

SECTION TWO: SWOT Analysis SECTION THREE: Target Customer Analysis SECTION FOUR: Marketing Strategies
I. II. Introduction of Integrated Resort Model Special Marketing Teams

SECTION FIVE: Property Overview
I. II. Featured Tangible Products New Programs that Further Caesars Code of Commitment

SECTION SIX: Potential Impact on the Community and Environment
I. II. III. IV. Economy Impact Social Issues Community Life Environment

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THE GOAL
I choose to build the next Caesars Palace Resort by the name of “Wave” in the Sanya Tropical Beach in Sanya City, Hainan Province, China. [Wave] would be the first casino resort in Hainan province, the landmark in the “Golden Tropical Beach”. [Wave] aims not only to bring the guests the high profile gaming experience, but also to offer the guests rich non-gaming offerings, through various entertainment and leisure service. At last, [Wave] aims to support and contribute to the sustainability of the environment, the local community, especially the minority villages.

The Hainan Island. Sanya city is the circled area
(Source: www.Googlemap.com)

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Sanya City. The tropical beach strip is the highlighted area.
(Source: www.Googlemap.com)

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SECTION ONE: Why Sanya?

Instead
of
saying
I
chose
this
location
for
Caesars
Entertainment,
I
would
say
 the
turning
point
of
Chinese
society
chooses
Caesars
to
take
the
spotlight
in
 China.
With
the
policy
to
legalize
gambling
industry
to
put
into
effect
very
soon,
 the
tropical
island
at
the
very
tip
south
of
China
is
now
rising
up
as
an
ideal
 place