Report: Strategic Management and Kellogg
Leadership and Management HRM 3125
Individual Report
Seminar Tutor: Sara Calvo Wednesday 5pm class Student Name: Lu Wenfei Student Number: M00423814 Date 1st May 2013
Table of content
1. Summary 4
2. Introduction 5
5. External environmental analysis 7
5.1 Pest Analysis 7
5.1.1 Political 8
The activities of Kellogg in the UK are supervised various government agencies. The food safety is subject to the departments of federal government, local authorities, and multiple organizations. On the other hand, as a food production company, Kellogg has to obey certain environment regulations in the UK (Carey, Susan, 2010). The company should comply with regulation of release of pollutant into the environment. 8
5.1.2 Economic 8
5.1.3 Social 9
5.1.4 Technological 9
5.2 Porter’s Five Forces 10
5.3 SWOT Analysis 10
* Acquisition of Pringles 10
5.3.1 Strengths 11
5.3.2 Weaknesses 12
5.3.3 Threats 12
5.3.4 Opportunities 13
6. Main challenges faced by Kellogg 14
Due to some reasons such as climate, environment and high labour cost, it is possible to reduce the volume of production of agricultural raw materials, leads to costs raise 14
Because some high-end rivals such as Nestle，United Biscuits encroach on local market share, there is almost no blank market in UK. 14
The local young people 's eating habits change rapidly, it is hard to meet the different dietary habits among the youth. 14
7. HR issue 14
8.1.1 Structure 15
8.1.2 System 16
8.1.3 Style 16
8.1.4 Staff 17
8.1.5 Strategy 17
8.1.6 Shared values 18
9.Recommendation for Development 18
9.1 Focus on core strengths 19
9.2 Cross-category and expansion 20
9.3 Innovating and remain Sustainable Growth 21
10. Evaluation 22
10.1 Are the company’ objectives met 22
10.2 Will the resources available to the plan
Individual Report
Seminar Tutor: Sara Calvo Wednesday 5pm class Student Name: Lu Wenfei Student Number: M00423814 Date 1st May 2013
Table of content
1. Summary 4
2. Introduction 5
5. External environmental analysis 7
5.1 Pest Analysis 7
5.1.1 Political 8
The activities of Kellogg in the UK are supervised various government agencies. The food safety is subject to the departments of federal government, local authorities, and multiple organizations. On the other hand, as a food production company, Kellogg has to obey certain environment regulations in the UK (Carey, Susan, 2010). The company should comply with regulation of release of pollutant into the environment. 8
5.1.2 Economic 8
5.1.3 Social 9
5.1.4 Technological 9
5.2 Porter’s Five Forces 10
5.3 SWOT Analysis 10
* Acquisition of Pringles 10
5.3.1 Strengths 11
5.3.2 Weaknesses 12
5.3.3 Threats 12
5.3.4 Opportunities 13
6. Main challenges faced by Kellogg 14
Due to some reasons such as climate, environment and high labour cost, it is possible to reduce the volume of production of agricultural raw materials, leads to costs raise 14
Because some high-end rivals such as Nestle，United Biscuits encroach on local market share, there is almost no blank market in UK. 14
The local young people 's eating habits change rapidly, it is hard to meet the different dietary habits among the youth. 14
7. HR issue 14
8.1.1 Structure 15
8.1.2 System 16
8.1.3 Style 16
8.1.4 Staff 17
8.1.5 Strategy 17
8.1.6 Shared values 18
9.Recommendation for Development 18
9.1 Focus on core strengths 19
9.2 Cross-category and expansion 20
9.3 Innovating and remain Sustainable Growth 21
10. Evaluation 22
10.1 Are the company’ objectives met 22
10.2 Will the resources available to the plan
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