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Report: Sustainability in Audi AG

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Report: Sustainability in Audi AG
Personal Development & Careers
Task 7

Environmental Sustainability in Audi AG

By 1213666
To: Romas Malevicius

22.11.2012

Table of contents

List of Figures
Summary
Introduction
1 Audi AG Sustainability Procedures
1.1 Technologies 1.2 Waste & water management
2. Sustainability as a part of Audi’s CSR 2.1 Audi Environmental Foundation 2.2 Environmental Pact for Bavaria & EMAS 2.4 Recognition
3. Criticism 3.1 General criticism towards the automobile industry 3.2 “Greenwashing”
Conclusions
Bibliography

List of figures

* Figure 1.3 p. 7 From: http://wip.audi.no/photoalbum/view/?size=org&id=15902&type=1 (Accessed 21.11.2012)

Summary

This report covers Audi AG’s current operational and strategic procedures for environmental sustainability. It looks at sustainability as part of the company’s Corporate Social Responsibility and views critical analysis of the automobile industry to enable making balanced conclusions.

Introduction

A report by the United Nations entitled Our Common Future (1987) defined sustainable development as ‘development, which meets the needs of the present without compromising the ability of future generations to meet their own needs.’ In addition to this, so called ‘intergenerational equity’ has remained a theme in defining environmental sustainability. Essentially it means seeking the minimization of any adverse (long-term) impacts on future generations.
The aim of this report is to investigate the actualizations of the aforesaid principles in the corporate actions of Audi AG. Audi AG is a motor vehicle manufacturer, which comprises of the brands Audi, Ducati and Lamborghini. It is a multinational company (MNE) that employs some 46,000 people and has an annual output of over 1,3 million units. Audi AG is part of Volkswagen Group, headquartered from Ingolstadt, Germany.

1. Audi AG Sustainability Procedures

1.1 Technologies

Audi admits that a car


Bibliography: Abuelsamid, S. 2009. Autobloggreen: Audi to add solar power to Ingolstadt factory,(online) Available at: http://green.autoblog.com/2009/12/16/audi-to-add-solar-power-to-ingolstadt-headquarters-factory/ (Accessed 21.11.2012) Audi AG, 2012 http://www.audi-umweltstiftung.de/auws/brand/de.html (Accessed 22.11.2012) Audi AG, 2012 Audi AG, 2000. Interim Review: Environment Report of AUDI AG, (online) Available at: http://wip.audi.no/photoalbum/view/?size=org&id=15902&type=1 (Accessed 22.11.2012) Audi AG, 2012 Audi United Kingdom, 2012. Audi ‘green’ issues and sustainability, (online) Available at: http://www.audi.co.uk/content/dam/audi/production/PDF/Fleet/FleetSalesPDF231209/Audi_Green_issues_and_Sustainability_Jan2010.pdf (Accessed 21.11.2012) Boiter, J Britannica Encyclopedia, 2012. Automotive Industry, (online) Available at: http://www.britannica.com/EBchecked/topic/45050/automotive-industry/65791/Adverse-effects (Accessed 22.11.2012) Griffiths & Wall, 2011 LaMonica, M. 2012. Forbes: Audi Places Its Biofuel Bets On Joule, (online) Available at: http://www.forbes.com/sites/martinlamonica/2012/09/17/audi-places-its-biofuel-bets-on-joule/ (Accessed 22.11.2012) Wikipedia, 2012 Youtube, 2010. Green Police: Audi Super Bowl Ad, (online) Available at: http://www.youtube.com/watch?v=Ml54UuAoLSo (Accessed 21.11.2012)
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