One of the representation theories include semiotics written by Ferdinand De Saussure. Under this theory, meaning is constructed by the creation and interpretation of signs (Bolt 2004). Signs are made up of signifiers such as (objects, words and arts) and the signified which is the meaning it creates. I will also use the representation theory of stereotypes established by Dyer (1993). Dyer believed that stereotypes reinforced differences. He also suggests that stereotypes are seen as natural in society (Dyer 1993). For example, there are differences between male and female stereotypes because they reinforce strong, natural differences. He stresses that stereotypes reinforced that the idea that there are
One of the representation theories include semiotics written by Ferdinand De Saussure. Under this theory, meaning is constructed by the creation and interpretation of signs (Bolt 2004). Signs are made up of signifiers such as (objects, words and arts) and the signified which is the meaning it creates. I will also use the representation theory of stereotypes established by Dyer (1993). Dyer believed that stereotypes reinforced differences. He also suggests that stereotypes are seen as natural in society (Dyer 1993). For example, there are differences between male and female stereotypes because they reinforce strong, natural differences. He stresses that stereotypes reinforced that the idea that there are