Representation Of Race In Television Commercials

The relevance of our study demonstrates the outlook of middle-class and occupational portrayal in commercials. Subject to demographics, whites are represented more frequently than of any other race in commercials. In consideration of occupation, there is a continuous overrepresentation of males in the workplace in comparison to women. When analyzing the results, white males surpass the average amount of workers in both white collar and blue collar. The overrepresentation of whites portrayed in commercials might correlate with the population percentage in the United States. Furthering the study, one can infer there is a consistency among minorities entering the workforce.
In a similar study, “Representations of Race in Television Commercials:
A Content Analysis of Prime-Time Advertising” by Mastro and Stern, they have examined the racial/ethnic minority portrayal in television commercials. Throughout their study, Mastro and Stern suggest the inflation of minority portrayal in commercials overtly increases the opportunity of profit in advertisements sales.