⦁ Role of Media
⦁ Representation of Women in Popular Media
⦁ Representation of Women in Movies
⦁ Representation of Women in Indian Cinema
⦁ The case of Songs and Music videos
⦁ Representation of Women in Advertisement
⦁ The Case of Video Games
⦁ Representation of Women in Daily soaps
⦁ Conclusion
INTRODUCTION
Historically, gender has been categorized into two major categories, i.e. Male and female. The stereotyping of men and women is also something that has been carried along with the history. While, some historians and sociologists believe that the status of men and women was equal in ancient time without much social differences but it has been a topic of debate. However, speaking of present, there is no argument in saying that women have been subjected to constant discriminations. Since the medieval time when the social categories were drawn and the influence of power became a major thing, male have been the dominant category in our society and female have been constrained more or less to the household. There have been many movements regarding the empowerment of the women and the feminist movement is major of these.
However, the problems enrooted in the society are more or less unseen or have been avoided. The perspective that women are things of possession is one of these. From time immemorial, women have been seen and depicted as commodities or something which has no right of itself.
ROLE OF MEDIA
Media is the buzz word of the era of globalization. In fact, the rapid expansion of term and the concept of present form of globalization has been made possible only through the information revolution throughout the world. It has been widely recognized that media can play a substantial role in promoting and disseminating information and are key players in the social and economic development of