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Reseach on Shampoo

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Reseach on Shampoo
Study the buying behavior of consumers regarding branded shampoos in Ludhiana

Research Project Report

Masters in Business Administration

By
Jasdeep kaur

Table of Contents

|Chapter No. |Particulars |Page no. |
|1 |Introduction |8-16 |
|2 |Research Methodology |17-20 |
|3 |Data Analysis and Interpretation |21-33 |
|4 |Results and Findings |34,35 |
|5 |Conclusion and Summary |36 |
|6 |Appendix |37-40 |
|7 |Bibliography |41 |

List of tables

|S.No. |Particulars |Page No. |
|1 |Number of respondents using branded shampoos |21 |
|2 |Frequency of using Shampoo in a week |22 |
|3 |Awareness level of respondents regarding various brands of shampoos |23 |
|4 |Source of information regarding Branded shampoos |24 |
|5 |Most important


Bibliography: Kotler Philip, Principles of Mrketing, 2004,Prentice Hall, New Delhi, Pg 204-209 Bearden, William O
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