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A market survey report
On

ITC Yippee Noodles

Submitted To: Submitted By: Prof.Tripti Ghosh Tanay Pandey Rakesh Balani Deepak V. Mohan Sunali Joshi Pradeep Kumar Binitaswa Malick Trisha Chaturvedi
Letter of transmittal

April 4, 2012

Dear Sir/Madam,

We as marketing consultant firm are submitting you to the report that you requested. This report concentrates on the relevant study of the problems discovered with possible solutions from our side after conducting a research in the area of Greater Noida.We would like you to have a look on the report. We will surely welcome your queries.

Regards
XYZ market research firm

TABLE OF CONTENTS

LIST OF GRAPHS……………………………………………………………………4, 5, 6
EXECUTIVE SUMMARY…………………………………………………………...7
BACKGROUND……………………………………………………………………...8
INDUSTRY OVERVIEW…………………………………………………………….8
ENVIRONMENTAL CONTEXT OF THE PROBLEM……………………………..9
SWOT ANALYSIS………………………………………………………...................10
PORTER FIVE FORCES MODEL: Threat of new entry…………………………………………………………………….11
Competitive Rivalry……………………………………………………………………..11
Bargaining power of suppliers…………………………………………………………. 11, 12
Threat of Substitutes……………………………………………………………………12
PROBLEM DFINITION/RESEARCH OBJECTIVE………………………………….12
APPROACH TO THE PROBLEM:
RESEARCH DESIGN…………………………………………………………………..12
SAMPLING METHOD………………………………………………………………….13
QUESTIONNAIRE

References: www.itcportal.com www.imf.org Kotler, Philips, Marketing Management

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