International franchising is an important mode of entry for domestic economic that the purpose to get a share markets in globalized. It also for the benefit to stakeholders to gain profit by using the well-known franchising brand such as McDonald, Kentucky Fried Chicken (KFC), Jollibee, Mark and Spencer and etc. In stakeholders model state that how they can handle and studies to adapt other countries culture can help us to do the same thing for making the market segmentation. Franchising has become a one of the big ways in the globalization of product or service businesses. Other than that, international retailing has become an important feature of global distribution systems. This has been brought about through knowing the socio-economic pattern, favourable political, cultural environment and change the product or services based on their economic. This research journal has contributed to the globalization of retail franchising in emerging market.
Introduction In the retail franchising sector, it shows that United Kingdom and U.S was started to focus in the franchising studies over three decades. The retail franchising becomes one of the big growths for their economy follow by United Kingdom as well. In every countries had a same economy that every business revenue will be saturated when it come to the breakeven point. The figure 1 show the example went the breakeven point occurs.
Figure 1
In economics & business, specifically cost accounting, the break-even point (BEP) is the point at which cost or expenses and revenue are equal: there is no net loss or gain, and one has "broken even". A profit or a loss has not been made, although opportunity costs have been "paid", and capital has received the risk-adjusted, expected return. In short, all costs that need to be paid are paid by the firm but the profit is equal to 0.
It was happened in the United States, Canada and parts of Western Europe had reached their domestic market saturation.