research
AN ANALYSIS OF THE USE OF NON-DECEPTIVE PIRATED PRODUCTS
A Project Report Submitted in Partial Fulfilment for the Degree of Masters in Business Administration
Submitted by-
Anurag Sah C-46
Akshita Srivastava C-47
Ira Purohit C-48
Kirtana Cheeyanna C-49
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
SYMBIOSIS INTERNATIONAL UNIVERSITY, PUNE
September 2013
ACKNOWLEDGEMENT
We would like to express our gratitude to all those who made it possible for us to complete this research. We want to thank Symbiosis Institute of Management Studies for giving us permission to commence this research in the first instance, to do the necessary research work and to use institute library. Furthermore, we thank our respondents who contributed their valuable information without which this research would never have been successful.
We are deeply indebted to our teacher and mentor Prof. Asha Nagendra without whose help, stimulating suggestions and encouragement, we would never have been able to complete our research and the writing of this paper.
Lastly, we would like to give our special thanks to our friends and supporters whose patient co-operation enabled us to complete this work.
TABLE OF CONTENTS
Sr. No.
Chapter
Page no.
1.
Introduction
7
2.
Review of literature
8
3.
Methodology
9
4.
Results and Analysis
10-18
5.
Summary
19-20
6.
Conclusions
21
7.
Bibliography
22
8.
Appendix
23-26
LIST OF TABLES
Sr .No
Particular
Page No.
1.
Table 1: Demographic profile of the respondents
2.
Table 2: Indicators for identification of a pirated product
3.
Table 3: Frequency of purchasing pirated products
4.
Table 4: Durability of pirated products
5.
Table 5: Criterion rating for purchasing pirated products
6.
Table 6: Mode of purchasing pirated products
7.
Table7: Category
A Project Report Submitted in Partial Fulfilment for the Degree of Masters in Business Administration
Submitted by-
Anurag Sah C-46
Akshita Srivastava C-47
Ira Purohit C-48
Kirtana Cheeyanna C-49
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
SYMBIOSIS INTERNATIONAL UNIVERSITY, PUNE
September 2013
ACKNOWLEDGEMENT
We would like to express our gratitude to all those who made it possible for us to complete this research. We want to thank Symbiosis Institute of Management Studies for giving us permission to commence this research in the first instance, to do the necessary research work and to use institute library. Furthermore, we thank our respondents who contributed their valuable information without which this research would never have been successful.
We are deeply indebted to our teacher and mentor Prof. Asha Nagendra without whose help, stimulating suggestions and encouragement, we would never have been able to complete our research and the writing of this paper.
Lastly, we would like to give our special thanks to our friends and supporters whose patient co-operation enabled us to complete this work.
TABLE OF CONTENTS
Sr. No.
Chapter
Page no.
1.
Introduction
7
2.
Review of literature
8
3.
Methodology
9
4.
Results and Analysis
10-18
5.
Summary
19-20
6.
Conclusions
21
7.
Bibliography
22
8.
Appendix
23-26
LIST OF TABLES
Sr .No
Particular
Page No.
1.
Table 1: Demographic profile of the respondents
2.
Table 2: Indicators for identification of a pirated product
3.
Table 3: Frequency of purchasing pirated products
4.
Table 4: Durability of pirated products
5.
Table 5: Criterion rating for purchasing pirated products
6.
Table 6: Mode of purchasing pirated products
7.
Table7: Category
Bibliography: 1. Rahman S., Haque A. and Mahbubur (2008), “purchasing behavious of pirated products”. 2