research
ADVANCED
General Certificate of Education
2008
Business Studies
Assessment Unit A2 2
Module 1 to 5
Objectives and The Business Environment,
People in Organisations, Accounting and Finance,
Marketing and Operations Management
A2T21
assessing
[A2T21]
TUESDAY 27 MAY, AFTERNOON
TIME
1 hour 40 minutes.
INSTRUCTIONS TO CANDIDATES
Write your Centre Number and Candidate Number on the Answer Booklet provided.
Answer all questions.
INFORMATION FOR CANDIDATES
The total mark for this paper is 80.
Quality of written communication will be assessed in all questions.
Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question.
ADVICE TO CANDIDATES
You are advised to take account of the marks for each question in allocating the available examination time.
This is a synoptic paper in which you are expected to demonstrate your understanding of the connections between the different elements of Business Studies.
A2T2S8
3639
Read the information below and answer the questions that follow.
The Carphone Warehouse
1
During 2007 The Carphone Warehouse Group plc (The Carphone Warehouse) withdrew its sponsorship of the television reality show, Big Brother. The bad publicity associated with the show was not something that The Carphone Warehouse wanted to be part of. For an organisation that had grown so rapidly, this negative publicity could have easily reversed its good fortunes.
History
2
Since trading began in 1989, The Carphone Warehouse has achieved major growth. Its aggressive expansion plans have made it the largest independent retailer of mobile communications in
Europe. It is located in 10 countries and has over 1,500 stores. The company believes its continued success lies in its ability to offer customers a better “mobile life” – by anticipating and catering for all their mobile needs.
Figure 1. The Development of The Carphone Warehouse
1989–93
General Certificate of Education
2008
Business Studies
Assessment Unit A2 2
Module 1 to 5
Objectives and The Business Environment,
People in Organisations, Accounting and Finance,
Marketing and Operations Management
A2T21
assessing
[A2T21]
TUESDAY 27 MAY, AFTERNOON
TIME
1 hour 40 minutes.
INSTRUCTIONS TO CANDIDATES
Write your Centre Number and Candidate Number on the Answer Booklet provided.
Answer all questions.
INFORMATION FOR CANDIDATES
The total mark for this paper is 80.
Quality of written communication will be assessed in all questions.
Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question.
ADVICE TO CANDIDATES
You are advised to take account of the marks for each question in allocating the available examination time.
This is a synoptic paper in which you are expected to demonstrate your understanding of the connections between the different elements of Business Studies.
A2T2S8
3639
Read the information below and answer the questions that follow.
The Carphone Warehouse
1
During 2007 The Carphone Warehouse Group plc (The Carphone Warehouse) withdrew its sponsorship of the television reality show, Big Brother. The bad publicity associated with the show was not something that The Carphone Warehouse wanted to be part of. For an organisation that had grown so rapidly, this negative publicity could have easily reversed its good fortunes.
History
2
Since trading began in 1989, The Carphone Warehouse has achieved major growth. Its aggressive expansion plans have made it the largest independent retailer of mobile communications in
Europe. It is located in 10 countries and has over 1,500 stores. The company believes its continued success lies in its ability to offer customers a better “mobile life” – by anticipating and catering for all their mobile needs.
Figure 1. The Development of The Carphone Warehouse
1989–93