Research About Coca Cola
RETAILERS PERCEPTION TOWARDS COCA COLA PRODUCTS IN NELLORE MARKET BY M.BALAKOTESWARARAO (Reg No: 35103043) A PROJECT REPORT Submitted to the SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION
SRM ENGINEERING COLLEGE SRM INSTITUTE OF SCIENCE AND TECHNOLOGY (Deemed University) CHENNAI June-2005
BONAFIDE CERTIFICATE
Certified that this project report titled RETAILERS PERCEPTION TOWARDS COCA COLA PRODUCTS IN NELLORE MARKET is the bonafide work of Mr. M. BalakoteswaraRao who carried out the research under my supervision. Certified further that to the best of my knowledge the work reported here in does not from part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
Signature of the Guide Prof. S.Sundarajan
Signature of HOD Dr. Jayshree suresh
ABSTRACT The soft drink industry was a seasonal business in the early days, operating primarily during the summer months. Sales were limited by few outlets for the new carbonated beverages, and by the consumer’s restricted mobility. Now gradually, demand grew for soft drinks to be consumed in the home bottling the product proved difficult at first, since pressure from the carbon dioxide forced corks right out of the bottles. Clearly if soft drinks were have to be way to keen them corked. Inventors worked for years to develop a solution, patenting some 1500 different corks, caps and lids for soft drink bottles. The soft drink industry has been under going much transformation with changing customer demand, government policy and innovation in packing as effective manner. Coca cola products are well accepted by the people. There is a stiff competition from Pepsi. In order to achieve steady growth in this highly competitive
market with Pepsi, the company should well informed about the major competitors in the market. So the study was
SRM ENGINEERING COLLEGE SRM INSTITUTE OF SCIENCE AND TECHNOLOGY (Deemed University) CHENNAI June-2005
BONAFIDE CERTIFICATE
Certified that this project report titled RETAILERS PERCEPTION TOWARDS COCA COLA PRODUCTS IN NELLORE MARKET is the bonafide work of Mr. M. BalakoteswaraRao who carried out the research under my supervision. Certified further that to the best of my knowledge the work reported here in does not from part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
Signature of the Guide Prof. S.Sundarajan
Signature of HOD Dr. Jayshree suresh
ABSTRACT The soft drink industry was a seasonal business in the early days, operating primarily during the summer months. Sales were limited by few outlets for the new carbonated beverages, and by the consumer’s restricted mobility. Now gradually, demand grew for soft drinks to be consumed in the home bottling the product proved difficult at first, since pressure from the carbon dioxide forced corks right out of the bottles. Clearly if soft drinks were have to be way to keen them corked. Inventors worked for years to develop a solution, patenting some 1500 different corks, caps and lids for soft drink bottles. The soft drink industry has been under going much transformation with changing customer demand, government policy and innovation in packing as effective manner. Coca cola products are well accepted by the people. There is a stiff competition from Pepsi. In order to achieve steady growth in this highly competitive
market with Pepsi, the company should well informed about the major competitors in the market. So the study was