Research and Development Course

Innovation Management Progress Report

R&D dept.

Bouke Krediet
Laras Suilyas
Vivi Sari
Varian Arditya Achmadsya
Ananda Widayanti

Philips is a multinational company headquartered in the Netherlands & operating in major countries worldwide. Philips operates in markets with strong competition where innovation is key to long-term survival.

A multinational consisting of a large workforce has a clear structure; so all departments can works together from the point of a new idea, all the way to selling the product to customers.

The 5 departments consisting each of 4 members and their department head, which in turn, all answer to the CEO of Philips.

Philips one of the market leaders in electronic toothbrushes will introduce its innovation in the market to further increase market share and profits.

The Department Heads came together to discuss specifics, features and additional information of the new innovation.

(this part will be fixed for the final report, the one appointed for this forgot about it, the time table will be included then as well.)

I. Product Description
The Philips Maestro, is the newest addition to the Philips Family. Growing on our vision of sense and simplicity, Philips has once again pushed the innovation frontier forward.

The Philips Maestro is the only utility u need to completely take care of your bridle bit. Eliminating the process of adding toothpaste and in turn simplifying the brushing process.

The Phillips Maestro will combine the toothbrush and toothpaste into one single “maestro “ for brushing your teeth.

Research and Development

The main responsibility of Research and Development (R&D) department is to create innovative products in order to compete with the competitors. Designing the novelty, building first prototypes and testing them are all parts of the R&D department.

To maintain its performance, the research and development department works intensively with the marketing

Links: with Other Areas HRM The R&D department needs medical expertise to design the suitable toothbrush for “Philips Maestro”. This issue can be solved by cooperating with a medical expert from the healthcare department of Philips and a toothpaste manufacturer. Another problem is we need technical expertise in order to translate the medical knowledge into the real products. Therefore, we chose to enlist the help of the shaving designers to help with the development of the paste pump system, to not reinvent the wheel. Marketing: As mentioned before, the R&D department has an essential bond with the Marketing department in order to know what customers want and do not want. Also, the Marketing department will make or break the product with their advertising, this means that the information or ideas the R&D department has, should be communicated as well as possible to the public by the Marketing department. Manufacturing: When R&D finishes the product, they will have to hand the prototypes and the building schedules over to the Manufacturing department. Tacit knowledge will have to be transferred as well, this will have to be done by several people in the flesh. Also, the R&D people will oversee the first line of production, to ensure everything goes as planned. Finance The Financial department will determine how high we can fly, or how low we can go. Several critical decisions will have to be made with the financial department, mostly about the plans for the elite product, concerning how ‘elite’ it can be. The Finance department will also put a strain on the R&D department by allocating a budget, or a monetary boundary. They will have to stay within this budget, or the product could turn out to be a potential loss, or failure.