1. Macro environment-:
2.1 Demography 2.2 Economic Condition
2.3 Competition
2.4 Social & Cultural Force
2.5 Political & Legal Force
1.6 Technology
2. Micro-environment (Internal Factors)-:
3.6 Suppliers
3.7 Customers
2.3 Competition
3. Conclusion-:
4. Reference-:
Abstract
Tourism and hospitality industries are influenced by various factors in order to get success. No matter it’s a new or on-going business, managers always need to concern with company’s external environment as well as internal when making any decision. There are so many barriers must cope of with a business to get success.
Introduction
Decision is one of the major contributor to success each particular business. Every single decision will determine how success business would be. However, there are so many factors need to consider when participating in decision making process. Different types of companies are facing various impacts according to their business volume and target market. Some external macro environments are influenced large in volume and others microenvironments are influenced particular business’s circumstances, they would be internal or external but, directly impact to specific market segment (Kotler, P. et all, 2010). Moreover, they explained those two environments are essential for decision making process particularly in hospitality industries which have intangible services in many departments, in order to be successful as a business managers must up to date with all factors.
1. Macro environment
“Primary uncontrollable factors that influences an organization or company’s decision making and affect its performance and strategies, these factors include demographic, economic, legal and political, social condition, technological changes are macro environment (businessdirectory.com, 2010).” It is a market condition of a