Concept Application of Concept in Scenario Reference to Concept in Reading
Research
• Knowable
• Unknowable
• Researchable USA World Bank will need to know if their new program they want to launch is possible. They know that these types of ventures can be successful and believe their bank is ready. They will need to know more about their customers to be able to move forward.
The research firm, Best Market Research provided services to provide an organized inquiry to assist them in decisions. The research includes “reporting, descriptive, explanatory, and predictive studies”
“Good research generates dependable data, being derived by practices that are conducted professionally and that can be used reliably for managerial decision making. Good research follows the standards of the scientific method”.
The study of research methods provides you with the knowledge and skills you need to solve the problems and meet the challenges of a fast-paced decision-making environment. (Cooper, 2003, p. 26)
(Cooper, 2003, p. 14)
(Cooper, 2003, p. 5)
Tools of Data Analysis • Descriptive and Inferential Statistics
• Statistics, graphics, and ethics
• Skewness
Statistics and graphics refer to data crunching, interpretation and presentation of data to find useful and reasonable information to accomplish the research objectives. Interpretation and reliability are the two key words that may change the meaning or implication of the research results.
“Descriptive Statistics are methods of organizing, summarizing, and presenting data in an informative way.”
The statistical research provided to the executives of World Bank was inferential based on the statistics that were analyzed to determine the outcome of the credit card product based on the organization’s clients and small business-owners. The main concern regarding inferential statistics is finding something about a population from a sample taken
References: Cooper, D. R., Schindler, P.S. (2003). Business Research Methods; Introduction to Business Research. New York: McGraw-Hill Companies. Eighth Edition. Lind, D. A., Marchal, W.G., Wathen, S.A. (2004). Statistical Techniques in Business & Economics. What is Statistics? The McGraw Hill, 12th Edition Simulation, (2008). Statistics and Research Methods for Managerial Decisions. Managing Research Design. Coffee Time.