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Research Design: Collecting and Analyzing Data

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Research Design: Collecting and Analyzing Data
Chapter 2
METHOD
Presented in this chapter is the research design, research subjects, research instruments, preparation and construction of the questionnaires, reliability and validity of the research instrument, data gathering procedure and the statistical treatment data.

Research Design
A research design is the framework for a study which provides useful deadlines for collecting and analyzing data. Research design can be thought of as the logic or master plan of a research that throws light on how the study is to be conducted. It shows how all of the major parts of the research study– the samples or groups, measures, treatments or programs, etc.– work together in an attempt to address the research questions. Research design is similar to an architectural outline. The research design can be seen as actualization of logic in a set of procedures that optimizes the validity of data for a given research problem. According to Mouton (1996, p. 175) the research design serves to "plan, structure and execute" the research to maximize the "validity of the findings". It gives directions from the underlying philosophical assumptions to research design, and data collection. Yin (2003) adds further that “colloquially a research design is an action plan for getting from here to there, where ‘here’ may be defined as the initial set of questions to be answered and ‘there’ is some set of (conclusions) answers” (p. 19). From a meta-analysis of research topics and methodologies in South Africa, van der Westhuizen (2002) found that the most typical application of qualitative research in instructional technology seems to be that of case studies.

Research Subject The respondents of this study are the College of business administration education students who has an idea, opinion, perception and students who actually belonged or involved on multi-level marketing business
.
Research Instrument
Below shows a five-point likert scale to determine the level of CBAE students

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