Research Methedology
A
Project Submitted to
SVKM’s
Narsee Monjee Institute of Management Studies (NMIMS)
As a part of Research Methodology Project
By Students of
MBA ( Pharm.Tech) Fourth Year Under the Guidance of
Ms. Grishma Kulkarni
“A Project On TATA Nano And JLR”
GROUP MEMBERS :
YOGESH JAISWAL (26)
RITIKA KAROOR (28)
KANISHK KUMAR (36)
VAIBHAV KUMAR (38)
AKASH DEEP KUSHWAHA (39)
PRATEEK MANSHARMANI (44)
School of Pharmacy & Technology Management,
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS)V.L Mehta Road Vile Parle (W) Mumbai -400056
CONTENTS:
1.EXECUTIVE SUMMARY
2.INTRODUCTION
3.RESEARCH METHODOLOGY
4.RESULTS AND DISCUSSION
5.CONCLUSION AND RECOMMENDATIONS
6.WEBLIOGRAPHY
EXECUTIVE SUMMARY:
The report talks about the Indian automobile giant TATA Motors in particular. We have tried to track the path of TATA Motor’s expansion of international business in the recent past, at present as well as its future plans. We have also discussed the impact of current financial meltdown on the recent international ventures of the company.
The company is rapidly increasing its global footprint and is aiming to match the standards of international automobile manufacturers in next 3 to 5 years. This rise to the level of a world-class automotive manufacturer would involve a large quantifiable increase in revenues from outside India with a focus on certain foreign markets. Currently international business contributes 18.4%to company’s revenues. Company is aiming to increase it by 200% in near future to reduce its dependence on one single economy and one single business cycle. This ambition of the company has led to numerous joint ventures and increased activity in countries like the U.K., South Africa, South Korea, Thailand, Brazil and Spain, as well as the company is listing on the NYSE.
With the recent acquisition of Jaguar Land Rover (JLR) from the Ford Motor company in early2008, the company has entered into the
Project Submitted to
SVKM’s
Narsee Monjee Institute of Management Studies (NMIMS)
As a part of Research Methodology Project
By Students of
MBA ( Pharm.Tech) Fourth Year Under the Guidance of
Ms. Grishma Kulkarni
“A Project On TATA Nano And JLR”
GROUP MEMBERS :
YOGESH JAISWAL (26)
RITIKA KAROOR (28)
KANISHK KUMAR (36)
VAIBHAV KUMAR (38)
AKASH DEEP KUSHWAHA (39)
PRATEEK MANSHARMANI (44)
School of Pharmacy & Technology Management,
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS)V.L Mehta Road Vile Parle (W) Mumbai -400056
CONTENTS:
1.EXECUTIVE SUMMARY
2.INTRODUCTION
3.RESEARCH METHODOLOGY
4.RESULTS AND DISCUSSION
5.CONCLUSION AND RECOMMENDATIONS
6.WEBLIOGRAPHY
EXECUTIVE SUMMARY:
The report talks about the Indian automobile giant TATA Motors in particular. We have tried to track the path of TATA Motor’s expansion of international business in the recent past, at present as well as its future plans. We have also discussed the impact of current financial meltdown on the recent international ventures of the company.
The company is rapidly increasing its global footprint and is aiming to match the standards of international automobile manufacturers in next 3 to 5 years. This rise to the level of a world-class automotive manufacturer would involve a large quantifiable increase in revenues from outside India with a focus on certain foreign markets. Currently international business contributes 18.4%to company’s revenues. Company is aiming to increase it by 200% in near future to reduce its dependence on one single economy and one single business cycle. This ambition of the company has led to numerous joint ventures and increased activity in countries like the U.K., South Africa, South Korea, Thailand, Brazil and Spain, as well as the company is listing on the NYSE.
With the recent acquisition of Jaguar Land Rover (JLR) from the Ford Motor company in early2008, the company has entered into the