Research Methods
1. Ch.1 - 8 -- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.
Key issues and concerns
1. The key issues and concerns relating to any research project such as to estimate the sales potential in the domestic market, first points to the issue of defining the purpose of the research, the area sales manager or researcher must distinguish between symptoms of organizations problem regarding the manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail.
2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13).
3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling methodology. And also data collection procedures selected and designed. (Cooper, & Schindler, 2011, p. 13)
4. For the manager to ensure high ethical standards applied, there should be safeguards put in place to protect the study participants, organizations clients and researchers. Recommendations should not exceed the scope of the study. And the study’s methodology and limitation section reflect researcher’s restraint and concern for accuracy(Cooper, & Schindler, 2011, p. 13)
5. Manager to
Key issues and concerns
1. The key issues and concerns relating to any research project such as to estimate the sales potential in the domestic market, first points to the issue of defining the purpose of the research, the area sales manager or researcher must distinguish between symptoms of organizations problem regarding the manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail.
2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13).
3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling methodology. And also data collection procedures selected and designed. (Cooper, & Schindler, 2011, p. 13)
4. For the manager to ensure high ethical standards applied, there should be safeguards put in place to protect the study participants, organizations clients and researchers. Recommendations should not exceed the scope of the study. And the study’s methodology and limitation section reflect researcher’s restraint and concern for accuracy(Cooper, & Schindler, 2011, p. 13)
5. Manager to
References: Cron, W. L., Gilly, M. C., Graham, J. L., & Sloum Jr,, J. W. (2009). Gender differences in the pricing of professional services: Implications for income and customer relationships Gallagher, E., Alcock, D., Diem, E., Angus, D., & Medves, J. (2002). Ethical dilemmas in home care case management