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Research Methods Assignment

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Research Methods Assignment
Introduction to nature, characteristics and types of research.
Research is a daily activity around the world centered on questioning what you do, why? And systematic examination of findings to institute changes to improve efficiency and effectiveness. . It is the origin of stock of knowledge for the success and advancement of anything we do ie business, education, politics etc. Research is defined as a structured enquiry that utilizes acceptable scientific methodology to solve problems and create new knowledge that is generally applicable (Kumar, R. 2005)
Nature of Research
When listening to the radio, watching television or reading a daily newspaper it is difficult to avoid the term Research. The results of research are all around us. A debate about the findings of a recent poll of people’s opinions inevitably includes a discussion of research, normally referring to the way in which the data were collected. Politicians often justify their policy decisions on the basis of research. Newspapers report the findings of market research findings and advertisers may highlight the results of research companies’ survey. Documentary programs tell us about research findings and advertisers may highlight the results of research to encourage you to buy a particular product or brand. However we believe that what these examples really emphasizes is the wide range of meanings given to the term research in everyday speech.
William (2001) argues that many of these everyday uses of the term research are not research in the true meaning of the word. As part of this, he highlights ways in which the term is used wrongly: Just collecting facts or information with no clear purpose; reassembling and reordering facts or information without interpretation; and as a term to get your product or idea noticed and respected.
The first of these highlights the fact that, although research often involves the collection of information, it is more than just reading a few books or articles, talking to

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