Research Mini Golf
The introduction
The main subject of this hospitality research project is entrepreneurship. This subject was chosen for several reasons: both the authors would like to set up a business in future, they have the ambition to have a company of their own, they like to manage, and use creativity to come up with an original concept. To narrow the subject down one specific subject is chosen. Moreover, the concept of starting a mini golf* company in Elim, Drenthe was selected. The reason for choosing this specific subject is that one of the authors lives with her parents in a big farm which has a lot of land. However, this space is not used to the optimal capacity nor effectively. Consequently the authors came up with the idea to start up a mini golf. This concept will be season-bound, since in the Netherlands the weather in the winter is not suitable to play outdoor sports. Before starting up a business, it is very important to have knowledge about whether this concept will be feasible and be profitable in the village where it is going to be situated: Elim. Elim is a small village in Drenthe with only 2500 residents. In the Netherlands a concept like this already exists, namely the company Pitch en Putt. The authors will research if it will be better to start up an own business or to franchise a mini golf outlet from Pitch en Putt. Therefore, the statement of the problem will be: Is there a market of a ‘Pitch en Putt’ in Elim?
Moreover, there can be concluded that this kind of concept are already very popular in America: ‘Statistics indicate that 50 percent of Americans play miniature golf at least once a year’ said Bob Detwiler, of North Myrtle Beach, S.C., president of the U.S. Pro Mini Golf Association. Furthermore there is also increasing demand for mini golf in Holland. According to CBS the demand in 2007 increased with 9% in comparison with 2001. No figures were available about 2007-2011. Therefore we assume, based on the retrieved information, that there still
The main subject of this hospitality research project is entrepreneurship. This subject was chosen for several reasons: both the authors would like to set up a business in future, they have the ambition to have a company of their own, they like to manage, and use creativity to come up with an original concept. To narrow the subject down one specific subject is chosen. Moreover, the concept of starting a mini golf* company in Elim, Drenthe was selected. The reason for choosing this specific subject is that one of the authors lives with her parents in a big farm which has a lot of land. However, this space is not used to the optimal capacity nor effectively. Consequently the authors came up with the idea to start up a mini golf. This concept will be season-bound, since in the Netherlands the weather in the winter is not suitable to play outdoor sports. Before starting up a business, it is very important to have knowledge about whether this concept will be feasible and be profitable in the village where it is going to be situated: Elim. Elim is a small village in Drenthe with only 2500 residents. In the Netherlands a concept like this already exists, namely the company Pitch en Putt. The authors will research if it will be better to start up an own business or to franchise a mini golf outlet from Pitch en Putt. Therefore, the statement of the problem will be: Is there a market of a ‘Pitch en Putt’ in Elim?
Moreover, there can be concluded that this kind of concept are already very popular in America: ‘Statistics indicate that 50 percent of Americans play miniature golf at least once a year’ said Bob Detwiler, of North Myrtle Beach, S.C., president of the U.S. Pro Mini Golf Association. Furthermore there is also increasing demand for mini golf in Holland. According to CBS the demand in 2007 increased with 9% in comparison with 2001. No figures were available about 2007-2011. Therefore we assume, based on the retrieved information, that there still