Research Objectives
RESEARCH OBJECTIVES
Indian retailing industry has seen phenomenal growth in the last 5 years. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly in the growth of Indian retail sector. ➢ Organized retail form 10% of total retailing. In the meantime, the organized sector will grow at the rate of around 30% per annum ➢ Cultural and regional differences in India are the biggest challenges in front of retailers. These factors deter the retailers in India to adopt a single retail format ➢ Hypermarket is emerging as the most favorable format for the time being in India. The arrival of multinationals will further push the growth of this format ➢ Convenience store (or its variation) format is the best way to compete with unorganized retailing in India.
Keeping the above facts in mind, this research is an attempt to throw light on the following objectives: 1. To understand the market 1. To understand the behavior of customer.i.e Buying behavior. 1. To understand prospect of retail
METHODOLOGY
Being such a crucial topic and an issue of concern not only to the big businesses but also to the economy as a whole, an analysis on mere details available would not ensure justice to the report nor would stand the test of reliability and accuracy. Hence a practical research would serve the purpose. The methodology that was practically applied by me to collect information is detailed as under:
➢ DATA COLLECTION: Survey method o Questionnaire o Telephonic
Customers in the malls were approached directly with questionnaires, whereas some were contacted through telephonic calls. The main reason behind doing survey in malls as maximum retail outlets can be easily found in malls. A specific set of questions were structured for this purpose. An analysis of the data collected by the method has been
Indian retailing industry has seen phenomenal growth in the last 5 years. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly in the growth of Indian retail sector. ➢ Organized retail form 10% of total retailing. In the meantime, the organized sector will grow at the rate of around 30% per annum ➢ Cultural and regional differences in India are the biggest challenges in front of retailers. These factors deter the retailers in India to adopt a single retail format ➢ Hypermarket is emerging as the most favorable format for the time being in India. The arrival of multinationals will further push the growth of this format ➢ Convenience store (or its variation) format is the best way to compete with unorganized retailing in India.
Keeping the above facts in mind, this research is an attempt to throw light on the following objectives: 1. To understand the market 1. To understand the behavior of customer.i.e Buying behavior. 1. To understand prospect of retail
METHODOLOGY
Being such a crucial topic and an issue of concern not only to the big businesses but also to the economy as a whole, an analysis on mere details available would not ensure justice to the report nor would stand the test of reliability and accuracy. Hence a practical research would serve the purpose. The methodology that was practically applied by me to collect information is detailed as under:
➢ DATA COLLECTION: Survey method o Questionnaire o Telephonic
Customers in the malls were approached directly with questionnaires, whereas some were contacted through telephonic calls. The main reason behind doing survey in malls as maximum retail outlets can be easily found in malls. A specific set of questions were structured for this purpose. An analysis of the data collected by the method has been