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Research of Marketing Behaviour

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Research of Marketing Behaviour
intro
If you go to rome, follow the roman law
When you travel to another country for your job, travel or to study, learning their tradition, food, art, music, recreations, and manners or religion can be time consuming and difficult but is also critical in some cases, such as in Iran, many foreign Christians got executed only because their religion was unacceptable by their culture.

CANZUS BRIC cultural distance

The topic of this essay is The effects of consumer culture on consumption behavior. This topic is about studying and understanding of how culture is related consumer’s behavior and how they interact. The essay will mainly discuss the cultural effects in relations to Asian country and global organisations, Samsung and Mcdonalds.

Body
‘When in Rome, do as the Romans do’ is an old saying that probably most people have heard of.

As the world we are living in has become and still becoming more global the barriers of communication and interaction between countries have been lowered.
Therefore it is now very challenging for many marketers to understand consumer’s behavior related to their culture. more than 10% of proportion is used when explaining a ‘consumer behavior’ it is critical and essential factor, as more than 10% of proportion is used when explaining a ‘consumer behavior’. (*TEXTBOOKp156)

Consumer Culture theories and developments in recent

1. Cultural norm, / cultural sanction / power distance

‘Cultural Norm’ can be defined as what is acceptable in their society.
In China, many people go to shopping with only wearing their pajamas and slippers. This behavior will be looked as an insane act in most of the western countries but is acceptable in China.
In South Korea, if female smoke cigarette in a public, or anywhere noticeable by even one person, she will definitely be looked down and people will think her as a prostitute.

Sometimes inappropriate actions caused by misunderstanding one’s culture can lead to cultural

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