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Research on Atlas Honda

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Research on Atlas Honda
OXFORD BROOKES UNIVERSITY

An analysis of the financial situation of ATLAS HONDA Ltd.

Introduction

The topic chosen by me for the research and analysis project is AN ANALYSIS OF THE FINANCIAL SITUATION OF YOUR CHOICE OF ORGANISATION. The reason for choosing this topic is that I am very comfortable with financial techniques and methods that are used to carry out financial analysis. Financial courses covered in ACCA part 1 and 2 were of key interest to me. The organization selected for the financial analysis is ATLAS HONDA LIMITED being the market leader in the motorcycle industry in Pakistan. The company attracted me to be selected for the project because the company is the leading company in the motorcycle industry with few unestablished competitors. The company is a public limited company with an annual turnover of Rs6,977.4 millions, which makes it a leading company of public sector in our country. As the project is related with financial analysis of the company it is easier for me to apply the financial tools learned in ACCA. It is easier for me to examine the financial position of Atlas Honda Ltd, as the management of the company is willing to provide me with sufficient financial data that will aid in carrying out a financial analysis. As this is public limited company information related to the company is also available through different magazines, government agencies, credit rating agencies (pacra), industry experts and websites. Atlas Honda Ltd is a company of Atlas group of companies. The foundation of the Atlas Group was laid in 1962 with the establishment of Shirazi Investments (Pvt) Limited with a capital of half a million rupees and three men doing business in trading shares and real estate. (www.atlasgrouppk.com) Atlas Honda Ltd was incorporated as a public limited company on October 16, 1962 and its shares are listed on Karachi and Lahore Stock Exchanges in Pakistan. Atlas Honda Limited is a joint venture between the Atlas Group and Honda
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