Research on British Airline

Title: A critical analysis on the marketing strategy of British Airlines.

Table of Contents
Task – One and Two 1
Introduction 1
Research area 1
Research question development 1
Aim 2
Scope of research 2
Research approach 3
Task – Three 3
Objectives of the research 3
Why the research approach will be used 4
Ethical issues will be used in research and how they will be controlled. 4
How the research will be evaluated. 5
Timescales for the completion of research 5
Literature review 6
Marketing strategy 6
Customer satisfaction 7
Relationship with between customer satisfaction and marketing strategy 7
Steps to develop marketing strategies 8
Marketing theories 9
Theoretical background of marketing strategies 9
Hypothesis 10
Data analysis 10
The finding 15
Conclusion and recommendation 15
References: 16

Task – One and Two
Introduction
Airline industries work to provide the air transport services to the travelling passengers. It has been a very quickest way for the general people to travel from one place to another. Like USA, in UK airways has got much popularity for the travelling as time management and punctuality are considered much important here. British Airways established in 1974 in Waterside, England. It is now the largest airway in UK in its fleet size and second largest in passenger carrying. In 1972, British government established the airway to manage the two nationalized airway organization. They are British European and the British Overseas Airways. British airline is also a participant member of One-world airline organization. It is now one of the most popular airlines in UK. In 2008, the airline carried 34.6 million passengers. But their competitor Easyjet airline corporation carried 44.5 million passengers (Britishairways, 2014). Although they are enough popular, they have limitation in pleasing their customers’ fidelity. For the research, four different areas were presented but according to the teacher, the marketing strategy area

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