Research on Cereal Business Studies

But foreign markets unfamiliar with this relatively recent way of starting the day may now be the industries biggest players' only hope for the future – after more than a century of growth, Britain's best-known cereals are flagging. http://www.guardian.co.uk/lifeandstyle/2012/may/16/taste-breakfast-cereal-changing UK sales of eight of the 10 most popular brands, including Corn Flakes, Crunchy Nut, Coco Pops, Cheerios and Special K, fell sharply in 2010-11. Rice Krispies, the worst performer, was down 12%; Weetabix bucked the trend, rising 4%, for reasons that may become clear later. http://www.guardian.co.uk/lifeandstyle/2012/may/16/taste-breakfast-cereal-changing A breakfast cereal (or just cereal) is a food made from processed grains that is often eaten with the first meal of the day. It is often eaten cold, usually mixed with milk (e.g. cow's milk, soy milk, rice milk, almond milk), juice, water, or yogurt, and sometimes fruit, but may be eaten dry. Some companies promote their products for the health benefits from eating oat-based and high-fibre cereals. Cereals may be fortified with vitamins. Some cereals are made with high sugar content. Many breakfast cereals are produced via extrusion.

A breakfast cereal (or just cereal) is a food made from processed grains that is often eaten with the first meal of the day. It is often eaten cold, usually mixed with milk (e.g. cow's milk, soy milk, rice milk, almond milk), juice, water, or yogurt, and sometimes fruit, but may be eaten dry. Some companies promote their products for the health benefits from eating oat-based and high-fibre cereals. Cereals may be fortified with vitamins. Some cereals are made with high sugar content. Many breakfast cereals are produced via extrusion. The breakfast cereal industry has gross profit margins of 40-45%, 90% penetration in some markets and steady and continued growth throughout its history.

http://en.wikipedia.org/wiki/Breakfast_cereal

Since 1998, breakfast