research on consumer perception toward big bazar
A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR,CHENNAI
By
S.PREETHI
A PROJECT REPORT
Submitted To The
FACULTY OF BUSINESS ADMINISTRATION
In partial fulfillment of the requirements
For the award of the degree
of
MASTER
OF
BUSINESS ADMINISTRATION
IN
MARKETING MANAGEMENT
Anna university
CHENNAI 600 025
ABSTRACT
Training is a learning experience, in that it seeks a relatively permanent change in an individual which will improve his (or) her ability to perform on the job. We typically say training can change the skill, knowledge, attitude and social behaviour. It means changing what employees know, how they work, their attitude towards their work or their interaction with their co-workers or their supervisors.
The project report “A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR CHENNAI”, is intended to measure the effectiveness of the training programme conducted in the organisation.
To achieve this, a defined objective structured questionnaire based on the preliminary study is prepared. The prepared questionnaire is used to get direct response from the customers of BIG BAZAAR, CHENNAI.
The response given by the customer of big bazaar, Chennai were analyzed and interpreted using different types of statistical tools like percentage analysis, chi square, t - test.
After analysis and interpretation, the study revealed that majority of the respondents have expressed a very positive attitude towards the variables used in the questionnaire to find the effectiveness of training which enabled them to reach their required goal.
ACKNOWLEDGEMENT
In the first instance, I oblige to the Honorable Chairman, Dr. Shivakumar, the principal Dr.Jothi Mohan Balasubramanian., for their support and encouragement for the completion of project.
I take this opportunity to convey my sincere thanks to the Head of the Department Dr.Mu.Subramaniyan, for the cooperation
By
S.PREETHI
A PROJECT REPORT
Submitted To The
FACULTY OF BUSINESS ADMINISTRATION
In partial fulfillment of the requirements
For the award of the degree
of
MASTER
OF
BUSINESS ADMINISTRATION
IN
MARKETING MANAGEMENT
Anna university
CHENNAI 600 025
ABSTRACT
Training is a learning experience, in that it seeks a relatively permanent change in an individual which will improve his (or) her ability to perform on the job. We typically say training can change the skill, knowledge, attitude and social behaviour. It means changing what employees know, how they work, their attitude towards their work or their interaction with their co-workers or their supervisors.
The project report “A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR CHENNAI”, is intended to measure the effectiveness of the training programme conducted in the organisation.
To achieve this, a defined objective structured questionnaire based on the preliminary study is prepared. The prepared questionnaire is used to get direct response from the customers of BIG BAZAAR, CHENNAI.
The response given by the customer of big bazaar, Chennai were analyzed and interpreted using different types of statistical tools like percentage analysis, chi square, t - test.
After analysis and interpretation, the study revealed that majority of the respondents have expressed a very positive attitude towards the variables used in the questionnaire to find the effectiveness of training which enabled them to reach their required goal.
ACKNOWLEDGEMENT
In the first instance, I oblige to the Honorable Chairman, Dr. Shivakumar, the principal Dr.Jothi Mohan Balasubramanian., for their support and encouragement for the completion of project.
I take this opportunity to convey my sincere thanks to the Head of the Department Dr.Mu.Subramaniyan, for the cooperation