Research on Effective Customer Service

Creating Good Customer Relationship through Effective Customer Service: A Key to Greater Profitability to Merchandising Business Excellent customer service – the daily, ongoing support of a company’s offerings – is critical in creating brand identity and ultimate success. Customer Service is the service provided in sustain somebody financially customer service most often includes answering questions, taking orders, dealing with transactions and relations, handling complaints and perhaps scheduling maintenance or repairs. (Bitner, 2003 p. 3) The quality of customer care can significantly impact brand identity for service, manufacturing, and consumer’s products companies. Because of its importance in creating impressions and sustaining customer relationships, customer service has sometimes been called the “front door” of the organization or its “face”. Customers are not only once. Yesterday’s fantastic service is today’s minimum standard and tomorrow’s disappointment. Those who wait for the customer to define the standard are forced into a defensive position. Sellers who anticipate their customers evolving demands can develop product enhancement, customer service, marketing and price strategies that meet customer’s needs without sacrificing profits. Customer service is principally targeted towards the organizations, senior managers, chief executives, middle managers and front-line customer service staff who have barely begun to transform themselves into customer- thinking vehicles. Some importance about the need to define customers in a way which enables us to concentrate our efforts on satisfying the people who can help us survive and about what customers would like us to do, whatever business were in, whatever product we make, whatever service we provide. Many customer service efforts are managed in many companies. Customers, however, expect service to be as much a part of what they buy as design, quality, and price. Furthermore, the service is generally the