Research on Fashion Retail Management
CONTENTS
* INTRODUCTION………………………………....02
* CORPORATE HISTORY………………………....02
* MISSION STATEMENT………………………….03
* KEY POINTS……………………………………...03
* ORGANISATIONAL STRUCTURE………….….04
* ANNUAL REPORT……………………………….05
* TARGET CUSTOMER……………………………08
* PRODUCT LINES...................................................09
* STORE LOCATION………………………………14
* STORE OPERATIONS…………………………....15
* STOREFORMATS………………….................…..18
* CONCLUSION…………………….................……19
Introduction Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailin
Corporate history
The story began circa 1998, when TATA’s acquired LITTLEWOODS, a London based retail chain. This acquisition was followed by the establishment of
* INTRODUCTION………………………………....02
* CORPORATE HISTORY………………………....02
* MISSION STATEMENT………………………….03
* KEY POINTS……………………………………...03
* ORGANISATIONAL STRUCTURE………….….04
* ANNUAL REPORT……………………………….05
* TARGET CUSTOMER……………………………08
* PRODUCT LINES...................................................09
* STORE LOCATION………………………………14
* STORE OPERATIONS…………………………....15
* STOREFORMATS………………….................…..18
* CONCLUSION…………………….................……19
Introduction Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailin
Corporate history
The story began circa 1998, when TATA’s acquired LITTLEWOODS, a London based retail chain. This acquisition was followed by the establishment of