Research on Mens Apparel Industry
BUSINESS RESEARCH MODELS
A RESEARCH ON MEN’S APPARELS
SUBMITTED BY: GROUP 6
3/16/2012
ACKNOWLEDGEMENT
We are happy to present this report to our teacher, Dr. Sumeet Kaur. We are grateful that she gave us such an interesting project to do, and we have tried our best to succeed at it. Ourdeepest thanks to Professor Dr. Sumeet Kaur for guiding and correcting various documents of ours with attention and care. We would like to extend our heartfelt thanks to all our family members and friends for their support and encouragement, without which the research would not have taken the present shape.
-Thank you –
TABLE OF CONTENTS
S. NO. | TOPIC | PAGE NO. | 1. | Introduction | 4 | 2. | Literature Review | 7-15 | 3. | Gaps and solutions by our survey | 17 | 4. | Research Methodology | 18-19 | 5. | Analysis | 20 | 6. | bibliography | 29 |
INTRODUCTION
Fashion is the imitation of a given example and satisfies the demand for social adaption, the more an article becomes subject to rapid changes of fashion, the greater the demand of cheap products of its kind. In case of ZARA the leading retail outlet around the world, the concept of global apparel chain is used, which is characterized as a prototypical example of a buyer-driven global chain, in which profits derived from “unique combinations of high-value research, design, sales, marketing, and financial services that allow retailers, branded marketers, and branded manufacturers to act as strategic brokers in linking overseas factories” with markets.
Apparel production was very fragmented. On average, individual apparel manufacturing firms employed only a few dozen people, although internationally traded production, in particular, could feature tiered production chains comprising as many as hundreds of firms spread across dozens of countries. About 30% of world production of apparel was exported, with developing countries generating an unusually large share, about one-half, of all exports. These large
A RESEARCH ON MEN’S APPARELS
SUBMITTED BY: GROUP 6
3/16/2012
ACKNOWLEDGEMENT
We are happy to present this report to our teacher, Dr. Sumeet Kaur. We are grateful that she gave us such an interesting project to do, and we have tried our best to succeed at it. Ourdeepest thanks to Professor Dr. Sumeet Kaur for guiding and correcting various documents of ours with attention and care. We would like to extend our heartfelt thanks to all our family members and friends for their support and encouragement, without which the research would not have taken the present shape.
-Thank you –
TABLE OF CONTENTS
S. NO. | TOPIC | PAGE NO. | 1. | Introduction | 4 | 2. | Literature Review | 7-15 | 3. | Gaps and solutions by our survey | 17 | 4. | Research Methodology | 18-19 | 5. | Analysis | 20 | 6. | bibliography | 29 |
INTRODUCTION
Fashion is the imitation of a given example and satisfies the demand for social adaption, the more an article becomes subject to rapid changes of fashion, the greater the demand of cheap products of its kind. In case of ZARA the leading retail outlet around the world, the concept of global apparel chain is used, which is characterized as a prototypical example of a buyer-driven global chain, in which profits derived from “unique combinations of high-value research, design, sales, marketing, and financial services that allow retailers, branded marketers, and branded manufacturers to act as strategic brokers in linking overseas factories” with markets.
Apparel production was very fragmented. On average, individual apparel manufacturing firms employed only a few dozen people, although internationally traded production, in particular, could feature tiered production chains comprising as many as hundreds of firms spread across dozens of countries. About 30% of world production of apparel was exported, with developing countries generating an unusually large share, about one-half, of all exports. These large