I. Importance of the Study
The intangibility element of San Miguel Brewery as a business service, the job of the developing a wider marketing program and better management system for the company had put a distinctive twist on its continued existence and expansion to the industry. With the situational analysis, the researcher hopes to develop a profitable operation, better management and marketing program for this company.
It is in this context that this study was undertaken. Findings are expected to improve the human resources management system, the operations and management of San Miguel Brewery, to make its marketing system more effective and efficient and to improve further financial system of the company
The companies that have the same line of business will be able to obtain insight from the results of this research. This will give added information in organization and management, operations, marketing and financial orientation and will also provide them information on how they had been doing in the industry as a whole. The strengths and weaknesses could be used to enhance their skills, thus, it will provide them a competitive advantage over other companies. Knowing the weaknesses and threats this company is facing could serve as a challenge for them to improve those identified feeble points and avoid and lessen those problems that may come along their way. They may also consider the recommendation given by the researcher to fully attain their company goals.
For the potential businessmen, who care planning to put up a similar business, this company case study may serve as their reference. The results of the study may provide useful insights on the operations of the San Miguel Brewery.
This study will give the consumers sense of pride for having an endeavour that is up to date with the technology and inspire them further services of San Miguel Brewery.
The researchers of this study help them to be more knowledgeable and to know how to