Research Paper
PREFERRED FAST FOOD CHAINS BY SELECTED CBEM COLLEGE STUDENTS
A Research Paper
Submitted to
Prof. Judith R. Ordiz of
Bicol University College of Arts and Letters
Legazpi City
In Partial Fulfillment
Of the Requirements in
English 2
By:
Joshua D. Anave
Jay-Ar B. Bien
Mars M. Belgica
Joie Pielago
Jefferson Orapa
BS-Entrepreneurship 1-A
MARCH 2013
Chapter 1
Introduction
Background Rationale This study aims to find out the preference of the students of CBEM. Preference is the selecting of someone or something over another or others. Preference may be in the taste and quality of the food, the services the food establishments provides and the location of the establishments and their pricing method. Therefore the preference of a person may affect the way on how they choose and patronize which food establishment is the best.
To find out what fast food establishment the student of CBEM patronize the most and their reasons on why they patronize it. To discover if one patronizes an establishment mainly because of the quality of the food they serve, the location of their facility/establishment, the service they provide to the customers, or their pricing.
In creating a food based business it is required for us entrepreneurs to find out the factors or reasons on why the consumers patronize certain establishments in order to help us create a food based business as well that will be patronize and accepted by its target market and to ensure its success.
Statement of the Problem This study deals with the fast food chains that are selected by the students of CBEM (College of Business, Economics & Management). The following questions below will make us or help us understand/know about the study/topic.
1. What fast food chains/establishments do you patronize? 2. Why do you prefer those fast food chains? 3. Are you satisfied with the quality of food and service the establishments provides? Why? 4. What are the
A Research Paper
Submitted to
Prof. Judith R. Ordiz of
Bicol University College of Arts and Letters
Legazpi City
In Partial Fulfillment
Of the Requirements in
English 2
By:
Joshua D. Anave
Jay-Ar B. Bien
Mars M. Belgica
Joie Pielago
Jefferson Orapa
BS-Entrepreneurship 1-A
MARCH 2013
Chapter 1
Introduction
Background Rationale This study aims to find out the preference of the students of CBEM. Preference is the selecting of someone or something over another or others. Preference may be in the taste and quality of the food, the services the food establishments provides and the location of the establishments and their pricing method. Therefore the preference of a person may affect the way on how they choose and patronize which food establishment is the best.
To find out what fast food establishment the student of CBEM patronize the most and their reasons on why they patronize it. To discover if one patronizes an establishment mainly because of the quality of the food they serve, the location of their facility/establishment, the service they provide to the customers, or their pricing.
In creating a food based business it is required for us entrepreneurs to find out the factors or reasons on why the consumers patronize certain establishments in order to help us create a food based business as well that will be patronize and accepted by its target market and to ensure its success.
Statement of the Problem This study deals with the fast food chains that are selected by the students of CBEM (College of Business, Economics & Management). The following questions below will make us or help us understand/know about the study/topic.
1. What fast food chains/establishments do you patronize? 2. Why do you prefer those fast food chains? 3. Are you satisfied with the quality of food and service the establishments provides? Why? 4. What are the