Research Paper
YAMAHA
Marketing Plan
Hassan Arain
BUSN 319 DeVry University
Dr. Colleen Rob
Date 04/17/13
Table of Contents 1.0 Executive Summary 1.0 Product Description 1.1. Product issues 1.2. Production issues 1.3. Technical Issues 1.4. Price issues 1.1.1. Consumer Adjustment 2.0 Company Description 2.1. Strategic Focus Plan 2.2. Mission/Vision 2.3. Goals 1.1.2. Non-financial goals 1.1.3. Financial goals 2.4. Core Competency and Sustainable Competitive Advantage 3.0 Situation Analysis 3.1. SWOT analysis Strengths Weaknesses Opportunities Threats 4.0 External Market Trends 4.1. Social 4.2. Economic 4.3. Technological 4.4. Political or Regulatory 5.0 Consumer Analysis 5.1. Primary Target Market - Consumer Characteristics 5.2. Key Influences 6.0 Product - Market Size Estimate 6.1. NAICS code and brief industry description 6.2. Industry Analysis 7.0 Works Cited 8.0
1 Executive Summary
This marketing campaign is for a product of Yamaha YZF-R1, This product targets to a distinct and very narrow market of a motorcycle enthusiast. Yamaha is a very experienced company when it comes to building a great motorcycle. They are also great in grand prix racing. Non-financial goals for Yamaha are to expand their projects to make their products more environmentally friendly, prevention of global warming.
Target audience for Yamaha YZF-R1 is generation Y, someone who is in their late 20’s, a college graduate with a new career starting and will purchase this product as a weekend hobby. It is also targeted towards someone who is adventurous and seeks thrill in regular day life. This is how this promotion will work, there will a video produced showing different people doing some amazing stunts. For example there will be people doing stunts on motorcycle, skydiving, motocross or even Motogp. Not advertising the product or even talk about the product in the video. That
Marketing Plan
Hassan Arain
BUSN 319 DeVry University
Dr. Colleen Rob
Date 04/17/13
Table of Contents 1.0 Executive Summary 1.0 Product Description 1.1. Product issues 1.2. Production issues 1.3. Technical Issues 1.4. Price issues 1.1.1. Consumer Adjustment 2.0 Company Description 2.1. Strategic Focus Plan 2.2. Mission/Vision 2.3. Goals 1.1.2. Non-financial goals 1.1.3. Financial goals 2.4. Core Competency and Sustainable Competitive Advantage 3.0 Situation Analysis 3.1. SWOT analysis Strengths Weaknesses Opportunities Threats 4.0 External Market Trends 4.1. Social 4.2. Economic 4.3. Technological 4.4. Political or Regulatory 5.0 Consumer Analysis 5.1. Primary Target Market - Consumer Characteristics 5.2. Key Influences 6.0 Product - Market Size Estimate 6.1. NAICS code and brief industry description 6.2. Industry Analysis 7.0 Works Cited 8.0
1 Executive Summary
This marketing campaign is for a product of Yamaha YZF-R1, This product targets to a distinct and very narrow market of a motorcycle enthusiast. Yamaha is a very experienced company when it comes to building a great motorcycle. They are also great in grand prix racing. Non-financial goals for Yamaha are to expand their projects to make their products more environmentally friendly, prevention of global warming.
Target audience for Yamaha YZF-R1 is generation Y, someone who is in their late 20’s, a college graduate with a new career starting and will purchase this product as a weekend hobby. It is also targeted towards someone who is adventurous and seeks thrill in regular day life. This is how this promotion will work, there will a video produced showing different people doing some amazing stunts. For example there will be people doing stunts on motorcycle, skydiving, motocross or even Motogp. Not advertising the product or even talk about the product in the video. That