Research Paper

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Table of contents Serial no | Topics | Page no | * | Background of the Samsung galaxy phone | 03-04 | * | Old characteristics of Samsung galaxy and alteration facts | 04-07 | * | New innovative and changing features of Samsung galaxy phones. | 07-08 | * | The benefits and value derived from Samsung Galaxy series by the clients or customers or recipients | 08-09 | * | Uniqueness of Samsung galaxy series | 10-11 | * | Competitor analysis of Samsung galaxy series | 11-12 | | Part 2 | | * | Learning outcomes of the study | 13-14 | * | Description how the course challenges thinking, bringing new and interesting ideas and concepts | 14 | * | Approaches of disagreesion | 14 | * | References | 15 |

Samsung mobile is the pioneer of smart phone in today’s era. It has shown some tremendous achievement to capture the market of mobile phone. It is growing rapidly with high quality product features and mind blowing modules of the smart phone. Samsung Galaxy is mobile phone is a great appeal to the customer. Samsung Galaxy is fulfilling customers mind with the it’s promised services and providing different models. Samsung Galaxy mobile phones are increasing its quality day by day. Samsung Galaxy is improving in every occasion to meet the demand of customers (Kim, 2013). The Samsung mobile phone company is emerging as a giant mobile company day by day with the innovation of Samsung Galaxy service to the customers. Samsung Galaxy has changed the trend of smart mobile phone. It is making more attractive Samsung Galaxy products to become market leader mobile phone Company in the world. Now, Samsung Galaxy is the greatest appeal to all smart phone users (Mauro, 2012). Its innovative features are making users more comfortable and delighted toward Samsung Galaxy phones.
Background of the Samsung Galaxy phone
Samsung Galaxy is one of the most popular phone series from Samsung mobile. Samsung Galaxy has

References: Old characteristics of Samsung galaxy and alteration facts As we know market is evolving and customer demands are changing from old-fashioned products to new innovative products (Jordan, 2012) * Samsung Galaxy mobile phone is more compact and lightweight than the other phones. It is gradually improving its features to reach the heart of customers. Samsung Galaxy mobile phone is more easy to use and easy to carry (Smith, 2013). * Samsung Galaxy mobile phones provide android facility. It has given a great feature to the Samsung Galaxy mobile phone company. Customers are more interested to purchase the Samsung cell phone because of the android facility (Smith, 2013). * Advertizing strategy of Samsung galaxy is absolutely different than the other companies. It spends huge cost and innovative ideas in advertizing its product than any other companies in the world mobile market (Smith, 2013). * Now, Samsung Galaxy is facing a great challenge by the low cost mobile producers. They are making selling their phones low price than the Samsung Galaxy in the market which is posing threat for the Samsung Galaxy series (Smith, 2013). * Products and service performance also one of the perquisite for achieving success which is also one of the main factors behind the success and popularity of Samsung galaxies (Kelly, 2010). * The role of communication and branding influence not only distributive or delivery or selling purpose but also it influences starts from the decision of products development decision to end process (Dussauge & Garette, 1998).. * Every product must give value to their customers (Dussauge & Garette, 1998). In this case we see that the intended value of Samsung galaxy is more than any competitors give and one of the influential factors behind its success. * Marketing communication for target market not only important for market projection but also to gain complete view about the customers, sells techniques etc (Bidault, Despres & Butler, 1998). * One of the important points I grasped again from this essay that brand plays a significant role behind the success of a product which helps to Samsung galaxy (Dussauge & Garette, 1998). * Innovative and global features must be prevailed in product so that it can be accepted around the globe (Cole, 2010). * Flexibility is also very much important because customers expectations, wants etc changes over time for which products design, style may be changed (Jordan, 2012). * Intellectual Property, patenting ideas and trade marking is very much important to sustain eminently in the market (Jordan, 2012). These helps to protect the product from duplication as well as save from many related chaotic problems. 2. Mauro, L.C (2012), Impact and implication of changes and added dimension of innovative and creative features of Samsung Galaxy, Journal on Apple vs Samsung: Impact and Implications for Product Design, Vol-8, pp.13-17. 3. Kim, H.Y (2013), Samsung Galaxy and its old characteristics, new and changing features, Journal on Samsung innovative and creative products, Vol-14.pp. 23-26. 4. Jordan P. (2012), old and changing features of technological products, (2nd Edn), Summertown Publications, designing pleasurable products, London, pp. 67-71. 5. Trott P. (2005), problems and limitation of old characteristics of innovative products, innovative and changed features, (3rd Edn), FT Prentice Hall, Innovation Management and New Product Development, California, pp. 78-81. 6. Von S.B, (2003), uniqueness and changing features (2nd Edn), John Wiley & Sons, Managing Innovation, Design and Creativity, Canada, pp. 67. 7. Smith .M, (2013), Distinguished features, advantages and disadvantages of Samsung galaxies, Journal on Samsung Galaxy, Vol-6, 23-25. 8. Baxter M, (1999), important of systematic product design, Stanley Thorns, Product design practical methods for the systematic development of new products, UK, pp. 89-95. 9. Bidault F., Despres C. and Butler, C. (1998), Challenges and advantages of a innovative products, (2nd Edn), Basingstoke, Leveraged Innovation, Macmillan, pp. 109-113. 10. Kelly T. (2010), Benefits and derived value of a innovative products, (6th Edn), Harper Collins Business, The art of Innovation, Lonodn, pp. 39-45. 11. About Samsung Galaxy, ( 2013), about Samsung Galaxy, characteristics of old version and latest versions, retrieved data, 21 April, 2013, available at: www.samsung.mobile.galaxy.com ( accessed data: 21 April, 2013).