Research Paper
Strategic plan
TVC
Radio ad
Print ad
&
below the line activities
Presented by:
Group 4 – BC6B
HLM
Leader: Yabes, Jocel Anne A.
Members: Roxas, Lilie Jane Tibay, Ariel Bermejo, Allen James Evaristo, Mikee Iglesias, Iza Linda, Maureen Celestial, Sheina
Presented to:
Prof. Raymond Galang
Date:
March 6, 2013
Strategic Plan
Client: Del Monte, Philippines
WHER ARE WE? (Standing in the Market)
Market Size and Nature
Food and beverage manufacturing is an important component of the Philippine economy. The sector contributed 12% of GDP yearly. The Industry has generally grown over the past five years, with real growth of 4.8 percent per year. The key growth drivers include the consumers’ increase demand for convenience, the growing number of working women (hence, less time for home cooking), fast-paced and changing lifestyles, as well as the changing retail and distribution landscape.
Figure 1. Gross value added of food manufacturers and beverage industries 2005-2009 (at million pesos)
Figure 1. (Approximate): Beverage Industries – 130,000(2005) 138,000(2006) 141,000(2007) 155,000(2008) 156,000 (2009), Food Manufaturers – 119,000 (2005) 124,000 (2006) 131,000 (2007) 142,000 (2008) 142,000 (2009)
Source: A Brief on the Processed Food and Beverage Industry in the Philippines, May 2011, UA&P
Based on NSO’s Family Income and Expenditure Survey (FIES) in 2009, total family spending on processed foods and beverages reached Php 408.2 billion, equivalent to 12% of the total family expenditure during the year and about 30% of the total family expenditure on food.
Source: of basic data: NSO Family Income and Expenditure Survey
Source: A Brief on the Processed Food and Beverage Industry in the Philippines, May 2011, UA&P
Del Monte competes in Food not elsewhere classified, non-alcoholic beverages and processed fruits and vegetables. There were 882 processed food and beverage establishments according to
TVC
Radio ad
Print ad
&
below the line activities
Presented by:
Group 4 – BC6B
HLM
Leader: Yabes, Jocel Anne A.
Members: Roxas, Lilie Jane Tibay, Ariel Bermejo, Allen James Evaristo, Mikee Iglesias, Iza Linda, Maureen Celestial, Sheina
Presented to:
Prof. Raymond Galang
Date:
March 6, 2013
Strategic Plan
Client: Del Monte, Philippines
WHER ARE WE? (Standing in the Market)
Market Size and Nature
Food and beverage manufacturing is an important component of the Philippine economy. The sector contributed 12% of GDP yearly. The Industry has generally grown over the past five years, with real growth of 4.8 percent per year. The key growth drivers include the consumers’ increase demand for convenience, the growing number of working women (hence, less time for home cooking), fast-paced and changing lifestyles, as well as the changing retail and distribution landscape.
Figure 1. Gross value added of food manufacturers and beverage industries 2005-2009 (at million pesos)
Figure 1. (Approximate): Beverage Industries – 130,000(2005) 138,000(2006) 141,000(2007) 155,000(2008) 156,000 (2009), Food Manufaturers – 119,000 (2005) 124,000 (2006) 131,000 (2007) 142,000 (2008) 142,000 (2009)
Source: A Brief on the Processed Food and Beverage Industry in the Philippines, May 2011, UA&P
Based on NSO’s Family Income and Expenditure Survey (FIES) in 2009, total family spending on processed foods and beverages reached Php 408.2 billion, equivalent to 12% of the total family expenditure during the year and about 30% of the total family expenditure on food.
Source: of basic data: NSO Family Income and Expenditure Survey
Source: A Brief on the Processed Food and Beverage Industry in the Philippines, May 2011, UA&P
Del Monte competes in Food not elsewhere classified, non-alcoholic beverages and processed fruits and vegetables. There were 882 processed food and beverage establishments according to