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Global food product:
Leader- Nestle
NIL (next in line)- Kraft
UP: Asia Pacific
DOWN: Europe/US
---------------------------------------------------------
Global beverages 1.75 trillion USD to 1.91 trillion USD by 2015
Non Alcoholic
Leader - Coca Cola
NIL- Pepsi

Alcoholic
Anheuser Busch

UP: Asia Pacific
DOWN: Europe

---------------------------------------------------------
Global Tobacco 442 billion usd to 490 in 2014

Top: Cigarette
Leader: Phillip Morris (17% market share)

Market Segmentation
EU--> Asia--> America
---------------------------------------------------------
Global Personal care products 406 billion usd to 484 billion by 2014

Leader: Procter and Gamble (11%)
NIL: Loreal S.A. (6.9%)

Top in sub-Segment- OTC Healthcare 27.2%, Skincare 17% region - EU-->America--> Asia
---------------------------------------------------------

Global household products 160 to 184 Billion $ in 2014 Leader: Procter and Gamble (15.3%)
Top in sub-Segment- Textile and Washing 32% region - EU/America--> Asia

---------------------------------------------------------
Global Apparel industry 1 trillion USD to 1.16 USD
Womens wear 52% men 32% and children 16%

---------------------------------------------------------

Macro drivers impacting strategies of CP Manufacturers

-- Greater demand for value offerings
-- health and wellness products
-- rapidly changing consumer & media environment.
-- emerging markets require tailored value proposition.
---------------------------------------------------------

Trends of industry
-- consumer driven by quest
-- greater cross channel competition
-- new product development
-- aging and health conscious population
-- fragmented media and digital consumers
-- big emerging markets
---------------------------------------------------------
Mergers

InBev (Brazil/belgium) acquired Anheuser Busch (US based beer manufacturer).
Ulker (turkey) confectioner bought
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