research paper
The role of advertising in the Indian Economy
More of the people from the richest to the poor will participate in the world’s capital through global
Trading. The emerging global economy will bring us into worldwide competition with significant advantages for both marketers and consumers. With satellite communications and global companies consumers are demanding an ever expanding
Variety of goods.
Indian economy had been forced and shaped by policies of import replacement and an dislike to free trader. Real competition was eliminated through import ban and prohibitive tariffs and foreign competition. Industry was so completely regarded that those with proper license would count on a specific share of the market. Now however times have changed and India has embarked on a transformation. Indian economy grew dramatically and is among the Big Emerging Markets. It has a large middle class about more than 300 million (the size of USA). Among them are college graduates, 40% with degree in science and engineering. India has a diverse industrial base and is developing as a center for computer software. These advantages give India’s reform programmes enormous potential
.
India has a weak infrastructure but the Indian government plans to address these deficiencies.
The private sector has been allowed entry into power generation, oil and gas exploration, Telecommunication and civil aviation. An estimate 100 to 300 million Indian posses sufficient disposable income to form an expanding consumer class.
As India is developing, incomes change, expectations for a better life adjust to higher standards and social capital investments are made, market behaviour changes and eventually groups of consumers with common tastes and needs arise. With the rise of incomes, new demand is generated at all income levels for everything from soap to automobiles. The poorest slums in Kolkata are home to 1,00,000 TVS and video facilities. More household money goes for food in
More of the people from the richest to the poor will participate in the world’s capital through global
Trading. The emerging global economy will bring us into worldwide competition with significant advantages for both marketers and consumers. With satellite communications and global companies consumers are demanding an ever expanding
Variety of goods.
Indian economy had been forced and shaped by policies of import replacement and an dislike to free trader. Real competition was eliminated through import ban and prohibitive tariffs and foreign competition. Industry was so completely regarded that those with proper license would count on a specific share of the market. Now however times have changed and India has embarked on a transformation. Indian economy grew dramatically and is among the Big Emerging Markets. It has a large middle class about more than 300 million (the size of USA). Among them are college graduates, 40% with degree in science and engineering. India has a diverse industrial base and is developing as a center for computer software. These advantages give India’s reform programmes enormous potential
.
India has a weak infrastructure but the Indian government plans to address these deficiencies.
The private sector has been allowed entry into power generation, oil and gas exploration, Telecommunication and civil aviation. An estimate 100 to 300 million Indian posses sufficient disposable income to form an expanding consumer class.
As India is developing, incomes change, expectations for a better life adjust to higher standards and social capital investments are made, market behaviour changes and eventually groups of consumers with common tastes and needs arise. With the rise of incomes, new demand is generated at all income levels for everything from soap to automobiles. The poorest slums in Kolkata are home to 1,00,000 TVS and video facilities. More household money goes for food in