Research paper
Case Analysis:
Format in Analyzing the Case:
• Statement of the Problem
• Point of View (( Choose only one Manager, Owner or Third Party -Consultant)
• Facts of the Case
• Assumptions (provide details as to up to what extend and the other specifics you need to include when resolving the case)
• Alternative Courses of Action
• Decision
• Conclusions and Recommendations
Nina’s Mexican Style Restaurant
Nina’s is a casual style, full service restaurant. The average meal ticket of $14.63 per person. The waiters serve some of the finest Mexican-style food in the United States. They are primary located in the south. The hours of service are 11:ooam to 11:00pm Sunday through Friday and 11:00a, to 1am Saturday.
Nina’s surprisingly, currently prefers to take over well-located existing restaurant facilities and convert them into Nina’s restaurants. This has resulted in lower start-up costs and has provided a faster entry into an area. A few restaurant facilities which are suitable for conversion to the Nina’s concept are available for purchase or lease at attractive prices. Nina’s major criteria for a great site location include the following:
• Building size – 3,000 to 6,000 square feet to allow for 120 to 180 seating capacity; lounge seating for 30 to 50 people and parking for 70 to 110 or acceptable overflow
• Site criteria guidelines – (a) strong traffic count of 20,000 plus (b) excellent access to and from the site (c) outstanding business/office employment in immediate trade area, (d) distant visibility of building and signage, (e) traffic generators and (f) major retail shopping center.
• Demographic Variables – (a) population of 35,000 to 50,000+ primary trade area, (b) medium to upper income area (large percentage of white collar workers, (C)ages 25 to 45, with a median age of 35 or less, (d) good mix of single family homes and apartments, and € high education levels.
Franchising 4th ed. Judd and Justis.Cengage Learning Asia Pte Ltd. 2012
Format in Analyzing the Case:
• Statement of the Problem
• Point of View (( Choose only one Manager, Owner or Third Party -Consultant)
• Facts of the Case
• Assumptions (provide details as to up to what extend and the other specifics you need to include when resolving the case)
• Alternative Courses of Action
• Decision
• Conclusions and Recommendations
Nina’s Mexican Style Restaurant
Nina’s is a casual style, full service restaurant. The average meal ticket of $14.63 per person. The waiters serve some of the finest Mexican-style food in the United States. They are primary located in the south. The hours of service are 11:ooam to 11:00pm Sunday through Friday and 11:00a, to 1am Saturday.
Nina’s surprisingly, currently prefers to take over well-located existing restaurant facilities and convert them into Nina’s restaurants. This has resulted in lower start-up costs and has provided a faster entry into an area. A few restaurant facilities which are suitable for conversion to the Nina’s concept are available for purchase or lease at attractive prices. Nina’s major criteria for a great site location include the following:
• Building size – 3,000 to 6,000 square feet to allow for 120 to 180 seating capacity; lounge seating for 30 to 50 people and parking for 70 to 110 or acceptable overflow
• Site criteria guidelines – (a) strong traffic count of 20,000 plus (b) excellent access to and from the site (c) outstanding business/office employment in immediate trade area, (d) distant visibility of building and signage, (e) traffic generators and (f) major retail shopping center.
• Demographic Variables – (a) population of 35,000 to 50,000+ primary trade area, (b) medium to upper income area (large percentage of white collar workers, (C)ages 25 to 45, with a median age of 35 or less, (d) good mix of single family homes and apartments, and € high education levels.
Franchising 4th ed. Judd and Justis.Cengage Learning Asia Pte Ltd. 2012